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What I Learned at 8THIRTYFOUR (in Just a Few Weeks)

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Abby Wettlaufer and Maddie Odle smile in front of the AAF Addy awards sign.

As I walked through the doors at 8THIRTYFOUR for the first time, I thought I was prepared for my first internship. Once I opened my computer and started to work on my first task, I soon realized I had a lot of learning to do. 

I spent the last three years of college learning from a textbook. I did not have my first real client scenario until junior year. While it is important to understand the foundations and basic definitions of your career, I struggled to apply what I learned to a real workplace experience. It is one thing to read about what your job is going to be like, but actually doing it is where the true learning happens. After my first day at 8THIRTYFOUR, I realized that there was a gap in my learning because I spent the last three years worrying about turning in my assignments on time, going to class, and taking classes to fulfill my degree, but I was missing experience. 

I have learned more in the few weeks that I have been at 8THIRTYFOUR than I have in the last three years. I started with learning how to check my email, keep up with Google Chats, navigate meetings, and stay on top of all my tasks. While it may sound simple, it is something I have never experienced before. When you are in class, the only thing you have to do is pay attention to the lecture and take notes. In the real world, a job is so much more than paying attention and following a weekly syllabus. I have gotten to experience many different aspects of what integrated communications truly means. From figuring out alt text to helping with pitches, I have built a strong foundation for what I will be doing in my first job post-grad. 

Working with co-workers who are currently doing what I want to do has been impactful on my educational journey. I would never have known what alt text or metadata was if I hadn’t experienced it firsthand. I have gotten the chance to ask questions 1:1 about what I am doing and how I can improve. Working here has closed the gap between what I have been learning in the classroom to what I will be doing in my first job. 

Getting real-world experience during undergrad is more beneficial than what people give it credit for. If I did not have the opportunity to ask questions, make mistakes, and learn from people working in the field every day, I would have walked into my first job and immediately failed. I would have spent the first month at my new job figuring out what to do rather than getting to work right away. Even though it might be scary at first, jumping into a real workplace environment will set you up for more success than a textbook ever will.

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. 

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If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
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