If You’re Not Online, You Don’t Exist
Your site should be the foundation of all marketing and communication activities, and it should work its ass off for you. Your website is there to tell stories, educate prospects and convert visitors to customers.
The fact is, we don’t build sites that suck. We build sites that capture data and drive conversions. Did we mention they’re integrated in with your other marketing efforts? Yeah, that’s kinda important. Being an integrated communications firm means we know how everything works together. It’s what makes us different, and different is cool.
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People are busy, and they move quickly online. They won’t waste their time with your website if the design, content and functionality suck.
Before diving into the creation of a new website, ask yourself what success looks like for you in the next 6, 12, or 18 months. Are you hoping to increase customer satisfaction? Generate sales? Penetrate a new market? Increase brand awareness? Lower cart abandonment rates?
Your website needs to support your overall business and marketing strategy, otherwise it’s just a very expensive billboard.