Podcast

You’re listening to Happy Hour Hustle, a bi-weekly podcast featuring the musings and witty remarks of the one and only Kim Bode. We can promise at least 2 terrible jokes out of Kim and at least 10 minutes of incredible thought leadership from some amazing and influential guests. So grab a glass of iced red wine and join us for a wild ride. Here’s Kim!

Happy Hour Hustle #70: The Real Influencers: Kate Germano

Happy Hour Hustle #69: Top 5 Opinions of 2021

Happy Hour Hustle #68: The Real Influencers: Salvador Lopez of KConnect

Happy Hour Hustle #67: So You Want to Intern at 8THIRTYFOUR?

Happy Hour Hustle #66: What Would You Say to Your Younger Self Featuring Meg Chittenden

Happy Hour Hustle #65: What the Hell is The Great Resignation?

Happy Hour Hustle #64: Won’t You Be Our Neighbor?

Happy Hour Hustle #63: Return to Office

Happy Hour Hustle #62: Why Small Is Better in Agency

Happy Hour Hustle #61: What PR Pros Can Learn ft. Vittorio Florio

Happy Hour Hustle #60: The Real Influencers: Nathi Gcabashe

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What we really want to drive home is research is how you will stand out in a sea of pitches. According to @spinsucks only 3.27% of all PR pitches sent are ever responded to by the reporters being targeted; even less convert into coverage. This means that, on average, it takes about 31 media pitches to journalists to get a response to any one of the pitches you send.

Holy Sh*t.

The research component isn’t hard, but it is most definitely time-consuming. You will spend the majority of your time as PR pro, Googling, stalking, calling around, reading and writing.

It might not be glamorous, but it's worth it to do your research. Link in bio for a whole breakdown of what we do for our research process.

#PublicRelations #PRPro #PRAgency #PublicRelationsAgency #PRResearch #Reporters #MediaRelations

Sometimes when we're feeling festive, we all take a video call from our offices with our "emotional support second screens". Remember when you were kids, and put up a tent in your backyard and called it camping? Same feeling.

#ZoomCall #AgencyLife #TeamCall #Brainstorm #MarketingAgency #GRMI #GrandRapidsMI

On our latest episode of #HappyHourHustle, our PR manager @sweet__juless interviewed the one and only Kate Germano!

She’s a Marine Corps Veteren who knows a thing or two about making big changes.

#TheRealInfluencers #Podcast #PRPodcast #AgencyLife #MarketingAgency

MEET AMY!

Amy is our Finance and HR Manager at 8THIRTYFOUR. She’s the keeper of the spreadsheets and expert herd wrangler (we’re the herd).

When she’s not crunching numbers, you’ll find her at a campground listening to country music or out off-roading on quads, dirt bike and their family Jeep!

👉 Swipe to learn Amy’s beverage of choice. If you don’t see her with one; you’ll know she doesn’t feel well 😆

#TeamTidbit #TeamShoutout #MeetTheTeam #Team834 #GRMI #AgencyLife #pragency

Queen Phoebe, Princess of 8THIRTYFOUR, Duchess of the Bode name, first of her kind. She is next in line of succession so don't take your eye off of her.

#PhoebeGram #Dogsof834 #DogsOfInstagram #OfficeDogs #AgencyLife #MarketingAgency

Geotargeting? Geofencing? Actual fencing? WHAT IS HAPPENING - right?

Well we've heard the same from our clients when launching location-based campaigns. We GET it.

Here's the TL;DR but we have more insights on our blog.

#Geofencing is a form of location-based advertising that launches whenever an audience enters a designated area (like..a fence, ya know?)

#Geotargeting is a type of advertising that uses location data (from the dark web that you agreed to) to reach customers based on behaviors AND locality.

Nerd stuff, we know. But you can't say it's not interesting! More in our blog.

#DigitalMarketing #DigitalAds #DigitalAdvertising #MarketingAgency #AgencyLife #IntegratedStrategy #GRMI

MEET MEG!

She’s one of our account managers who loves to rif about social trends, funny tweets and breaking news. She loves to talk about all the TV series out there but just make sure you’ve watched the Sopranos before you deep dive.

If you want her to sing karaoke, be prepared for Alanis Morssette and only songs from Jagged Little Pill.

👉Swipe for more on her addictive personality trait.

#MarketingAgency #TeamTidbit #Teamwork #AccountManager #PRAgency #grmichigan

We think there’s one thing we can all actually agree on - Bob Saget was the best.

Many of us grew up watching him as Americas Dad on #FullHouse or #FamilyMatters. Even spent those marathons of #AmericansFunniestHomeVideos with him.

He really taught us so much.

You can read our take on our new blog in our bio. But let’s all try to be a little more like Bob.

#BobSaget #WeMissBobSaget #GRMI #choosekindness

If you know us (which you should by now) we are animal people. We had to get in on the #BettyWhiteChallenge in the celebration of her 100th birthday.

The movement is to encourage you to donate $5 to an animal rescue or shelter in her name. We love Mackenzies Animal Sanctuary and you can know your dollars are going to a great organization!

Don’t forget to show us how you donated!

#AdoptDontShop #Rescue #MackenziesAnimwlSanctuary #GRMI

“Injustice anywhere is a threat to justice everywhere.”

We all have the power and responsibility to speak for those who can't or don't feel safe to. We are committed to creating spaces where those voices can be amplified. We empower you to speak up when there is injustice ANYWHERE.

#MLKDay #BeBetter #DoBetter #SafeSpaces

Meet Jules!

She is our Public Relations Manager (extraordinare) at 8THIRTYFOUR. When she’s not slinging pitches and earned media, she’s trying to find anyone to talk to about @bravotv and @hbomax shows.

Watch your back with this one, she has been known to hustle a few people in a game of bowling but will follow up with a night of karaoke.

👉 Swipe for Jules career in her next life 💅

#MeetTheTeam #PRAgency #agencylife #publicrelations #GRMI #GrandRapids

Does your brain ever feel like this after one too many "Loop back arounds" already this year?

You're not alone. We spend all day, every day, in meetings, emailing, at industry events, or knocking out some awesome work to fit client needs. That means a lot of our time is spent with written or verbal communication, and that makes sense, since we’re, y’know, and integrated communications agency.

We're making an effort to cut some of the words and phrases out that even bug us. Get our take in our latest blog. Link in bio.

What's your favorite?

#EmailJargon #Touchbase #OfficeLife #Office #WFH #AgencyLife #MarketingAgency #PRAgency

The middle of the week has us feeling like....maybe we take a nap for lunch?

Someone say it isn't just us.

#DogsofInstagram #OfficeDogs #WinterVibes #AgencyLife #GRMI #GrandRapidsmI

We’re pretty sure a person’s attention span nowadays is .00001 second, which means no one is reading all of those words you’re writing. In fact, are you still here?

Before you dive into the exciting world of infographics, let us explain the types (in our latest blog). They rose in popularity around 2012, but not a lot of thought was put into the why and how of uses. Mostly people were like “cool, pretty pictures and icons!”

ANYWAYS, what's your thoughts? How do you think they are best utilized?

#Infographics #GraphicDesign #DataDesign #DesignTips #GRMI #GrandRapidsMI

Meet Rowan!

If you don’t already know Ro, you must be new here. They are a wizard with the dark side of the internet, keep our brains filled with random trivia knowledge and dreams of one day playing the role of Velma Kelly from Chicago.

When they aren’t saving the world from bad websites, they are foraging the woods. They found over 15 pounds of Hen of the Woods last year!

👉 swipe for more about their childhood dreams that just…didn’t come to fruition.

#teamtidbits #teamwork #digitalmarketing #marketingagency #GRMI #GrandRapids

You name it - we tackled it in 2021. Branding, websites, PR, strategies - the whole 9 yards (do people still say that?)

We don’t have any plans of letting up in 2022.

Check out our top case studies for some real glow ups.

#casestudy #casestudies #pragency #agencylife #bigwins #clientlove

This is how we’re all feeling this morning. Where are the roads? Where are the sidewalks? Will we ever see them again?

Except Lucky doesn’t care and we have to leave the house at some point, regardless.

Stay warm, friends!

#michiganwinter #snowstorm #winter #snowedin #grmi

Ready to kick your 2022 up a notch?

We're looking for the perfect fit for our Agency Director!

Our current clients are diverse and include multiple disciplines: PR, strategy, digital and social marketing, websites, branding, and email marketing.

Our clients know us as an #integrated, solution-oriented agency they can trust – regardless of project scope or scale.

Sound like you? Link in bio to learn more and apply!

#Hiring #GRMI #GrandRapidsMI #GrandRapids #AgencyLife #MarketingAgency #PublicRelationsAgency

Meet Lauren!

She is one of our awesome Public Relations Interns who helps our team crush it!

If she’s not helping her millennial coworkers work their Instagram or walking around the city, you can find her writing a handwritten note or probably saying “ew - no thanks” to the teams lunch choices (aka she’s a very picky eater).

👉swipe for another tidbit about Laurens’ favorite music.

#publicrelations #printern #prteam #pragency #agencylife #grmi #grandrapids

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© 2022 | 8THIRTYFOUR Integrated Communications

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1365 Plainfield Ave. NE
Grand Rapids, MI 49505