Please the Google Gods
Whether you like it or not, your customers need to hear from you and so does Google. Google knows best. The digital age means there are even more platforms to convey your story on: social media, emails, websites, blogs, podcasts, videos, in-person…we could go on, but we know you’re overwhelmed. After all, that’s how integrated communications is: overwhelming.
Just get ahold of us, and we’ll take care of all your content needs. We’re helpful like that.
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When it comes to developing, writing or composing a story, you need to connect with your audience and factor in how they receive information.
You also need to figure out the type of info that resonates with them.
Ask yourself the following questions:
1. What is the point I need to convey?
2. What action do I want them to take?
3. What will resonate with them?
4. How do I grab their attention?
This is the exercise we go through daily when writing blogs, press releases, pitches, videos, posts, etc. We wish more people would utilize these questions before speaking. Imagine how much quicker meetings would go if we cut out all the filler.
Knowing how to connect with audiences is what we do and telling stories is our jam.