Happening Now: The Good, the Bad, and the Viral
It’s time for another run down on current events. What’s on our mind and what might be on yours. Maybe you’ll learn something, or simply absorb our glorious...
Read NowI Do Not Think It Means What You Think It Means
Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s a little embarrassing....
Read NowCopper Peak Website Case Study
Reaching for New Heights: A Brand Case Study Standing at an astounding 469 feet in the historic outskirts of Ironwood, Michigan, Copper Peak is the highest man-made ski...
Read NowMaximizing Defense Industry Success: Beyond the Trade Show Floor
In the defense industry, trade shows like GVSETS, MDEX and AUSA are invaluable opportunities for networking, showcasing innovations, and staying abreast of industry trends. However, to truly capitalize...
Read NowTop 5 Things We Wish Clients Knew About PR
Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires expertise, patience, and...
Read Now2024 Olympics: The Stories that Inspire
We’re competitive as hell here at 8THIRTYFOUR, which is why we can’t get enough of the Olympics. But beyond the medal counts and photo finishes, some seriously badass...
Read NowAll We Do Is Win, Win, Win
Delivering Impactful Results Across Industries At 8THIRTYFOUR, we pride ourselves on understanding our client’s unique needs and delivering tailored solutions. Here’s how we’ve helped some of our amazing...
Read NowIs it time to talk about SEO again?
SEO, or Search Engine Optimization for the uninitiated, is a form of dark magic that only a chosen few marketers are able to harness. Kidding, kidding – in...
Read NowThe Generational Divide
Ever feel like you’re speaking a different language than your parents or those Gen Z whippersnappers? Welcome to the club. Generational gaps aren’t new, but damn if they...
Read Now5 Branding Myths That’ll Make You Want to Punch a Wall
Let’s bust some myths about branding that are driving us all to drink. Grab your coffee (or something stronger,) and let’s dive into this cesspool of misinformation. Branding...
Read NowJetCo Federal Website Case Study
Here at 8THIRTYFOUR, we go out of our way to support women-owned small businesses, especially when they’re operating in an industry that’s traditionally led by stuffy old white...
Read NowRedefining Independence Day: A Call to Action
As we approach another Fourth of July, we encourage you to reflect on what this holiday truly means in today’s America. While we traditionally celebrate our nation’s independence...
Read NowSexism In Media
One of the PR tools we use is Qwoted, which we highly recommend. Why we love this tool could be a whole blog of its own, but we recently...
Read NowCorporate Transparency Act
As a small business that supports other small businesses, we get pretty fired up when the government makes changes that have the potential to screw us over. Enter...
Read NowHow We Do Networking and Events in 2024
Here at 8THIRTYFOUR, we talk a lot about the importance of personal branding. That means defining who you are to your coworkers, your industry and the rest of...
Read NowGoogle Ads Daily and Weekly Checklist
At this point, Google Ads is pretty much synonymous with “online advertising”—and for good reason. While other digital options might be more effective depending on the industry, Google...
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