Blog

Dear Future Self, This is an odd letter to write, because what could I possibly say to you that you don’t already know? And do I say “we,”...

It’s been a heck of a few weeks for women, from Coco Gauff winning the U.S. Open, despite all the naysayers, to the media doing their darndest to...

Oh fall, how we love thee. Every August we look forward to that amazing day when the scent of PSL fills the air. That first night when you...

“Kim… I have a feeling I’m not in college anymore.” – Overheard at 8THIRTYFOUR Trust us, we get it. Like how Dorothy discovered Munchkinland is nothing like ole’...

Video has become one of the most effective tools for building a deeper connection with customers. Look at TikTok, Instagram Reels, YouTube, streaming ads, and you’ll see what...

The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC....

Hey there Ashley Pink Princess. Woah! Haven’t heard this nickname in while. I have grown up quite a bit since we last chatted. Have you started high school...

In this edition of This Week in Media we cover it all – politics, entertainment, celebrities no one cares about and climate change. Kind of feels like we’re...

If you’re an intern, this blog isn’t for you. This blog is for you to hand to potential employers, the companies wanting to hire you for an internship....

The 8THIRTYFOUR PR team is hard at work with pitch writing, stalking all the journalists, and navigating summer pitching schedules (insert headache here). We also like to celebrate...

June 21 was the official start of summer in Michigan. We wait for it all winter long, wade through the rain in the spring, and wistfully watch the...

As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz...

We get it, you are super busy. Being in PR means your days are booked. You have media lists, interviews, pitches, press releases, client calls, and everything in...

We weren’t going to be quiet on this topic. If you’ve been keeping up with sports news recently, you would know that PGA and LIV have now merged....

The future of marketing is always evolving, just look at AI – we’re all trying to figure out these robots and how to use them for good. So...

Remember the days when marketing executives would light a cigarette, pour themselves a stiff drink, and scribble some creative ideas on a napkin? The time when advertising was...

When CoPro+ got in touch with us, it was originally for a completely different project for a totally different brand. Wild, right? If you don’t work in this industry, you...

A Comprehensive Guide to Utilizing Color Psychology Take a look at our website or visit us in our office and you’ll realize quickly how much we LOVE color....