Letter To My Younger Self: Elena
Hi there little ‘Lena, how are you holding up? I know you have a short attention span, so I’ll try to keep this short and get to the...
Read NowThe Big Brutal Blow (BBB) to Michigan
Cowardice has a cost, and our state will pay it. The BBB (Big Brutal Blow), being championed by the worst among us, will devastate our communities, businesses, and...
Read NowDear Future Intern
Dear future interns, I’m Emily, and I had the honor of being part of the 8THIRTYFOUR intern dynasty. It was one of the best experiences in my college...
Read NowAvoid the Crisis: Invest in Media Training
Media training isn’t about posture or wardrobe—though it’s important. It’s about preparing your leadership to speak with clarity, stay on message, and not freeze when a reporter asks...
Read NowIs AI Mode the End of SEO?
It’s a question we never thought we’d have to ask. But with Google’s recent announcements about AI Mode, SEO experts around the world are wondering if it’s time...
Read NowThis Is Her Legacy—Not Yours to Rewrite
Women have always served in the U.S. military. Always. From disguising themselves as men in the Revolutionary War, to hauling wounded soldiers out of fire in Vietnam, to...
Read NowPlanning for the Worst, Hoping for the Best
…and screaming in your car is totally normal. Owning a small business is the fastest way to develop anxiety, insomnia, and a drinking habit you call “networking.” I’ve...
Read NowThis Week in Media
There’s a lot going on in the news right now, between tariffs changing every single day, celebrities heading to space, and people replacing significant others with AI chatbots....
Read NowShamrocks On Screen
Michigan Irish Music Festival came to us wanting a brand refresh. What they got was a dedicated team that created a brand new look–but we’re not here to...
Read NowWhen WOSBs Speak, Real Leaders Listen — A Roundtable with Congresswoman Scholten
On April 16, 8THIRTYFOUR Integrated Communications hosted a private roundtable with Congresswoman Hillary Scholten and 14 women-owned small business leaders from West Michigan. It was a real conversation...
Read NowTransitioning from News to PR
If you don’t already know, the 8THIRTYFOUR team has two former journalists. But if you asked anyone in the journalism industry, they’d say it’s two people who went...
Read Now5 Steps for Recession-Ready Crisis Comms
Economic downturns don’t knock—they kick the door down. The companies that thrive aren’t the ones hoping for a miracle; they’re the ones with a plan, ready to turn...
Read NowFeeding America WM Case Study
Our clients may be national, but sometimes the major issues impacting our country bring us right back to our own backyard. That was the case when we were...
Read NowLaunching the Women’s Entrepreneurial Fellowship
When the Small Business Association of Michigan Foundation reached out to Kim regarding the Women’s Entrepreneurial Fellowship (WEF), they had a name, and an idea but no real...
Read NowThe Fight Continues: ERA, DEIA & Women’s History Month
Welcome to another edition of “What the hell is going on?” featuring Women’s Rights (yes, we capitalized it… because it’s important). As our rights continue to be ripped...
Read NowLuck of the Irish
After 25 years of bringing Irish culture to the Midwest, the Michigan Irish Music Festival (MIMF) needed a change, and they needed it now. The volunteer-driven festival needed...
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