Blog

Here at 8THIRTYFOUR, we work with all kinds of clients. From projects and events to long-term relationships, we’ve got it handled. And that’s what makes today’s case study...

Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading to all the...

Some words are just hard to pronounce, like sorbet. It’s not “sore-bet” like it’s spelled—’cuz the English language is stupid—and when you say it wrong, you most definitely...

Every once in a while, we like to take a look at the events shaping our state and nation—mostly so we can be depressed and validate our fourth...

When we say, “Google,” what comes to mind? For most people, it’s the good ol’ search console, or maybe for you Android users, it’s your personal assistant. Some...

We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much...

Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016 blog was a...

Why do brands these days always have to get political? Um…how can you not? Besides, it’s important, it drives business and create customer loyalty. If you choose to...

Mood boards serve as a bridge between concepts and the creation of a brand.  They are your design process roadmap, if you will. They identify images, fonts, patterns,...

Summers are made for happy hours on the patio with a cool drink in your hand. We’re kind of experts on drinking, so here are our recs for...

If you’re just diving into the world of public relations and have made the decision to hire an agency to help with reputation management, brand awareness, thought leadership...

What a week in media we’ve had. SCOTUS has single handedly (six hands) rolled back the Clean Air Act, Indigenous sovereignty, a woman’s right to choose (which also...

A few years ago, SEO was a niche term—the sort of thing pretentious assholes inserted into their sentences to make themselves feel important without ever really knowing what...

Isn’t it awesome when people take to the internets to air their grievances? As a business, reviews can make or break you and it’s incredibly scary/frustrating/angering to be...

Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and...

We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our clients. We’d get...

Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have clients ask us...

Hey there! It’s the 8THIRTYFOUR nerds. Kim let us out of the basement to talk about digital stuff, and boy are we gonna. We have opinions and a...