Blog

Oh, hello. Thought you wouldn’t hear from me again, did ya? I’m here to share some of the biggest lessons I’ve learned throughout my professional career—from my days...

Let’s talk about putting your money where your values are. This Small Business Saturday, we’re hitting the streets of Grand Rapids with Congresswoman Hillary Scholten to shine a...

When Special Olympics Michigan (SOMI) approached us to help them get media coverage for their new facility—the world’s largest inclusive sports facility—we saw an opportunity to go above...

Let’s talk about something that’s been pissing us off for years: the state of women’s healthcare. It’s 2024, and we’re still using metrics from the 1830s to measure...

Let’s get real about something that pisses us off: we have an entire talent pool of capable, dedicated workers that employers are completely ignoring. And it’s not just...

As the generations that grew up with Smart House, SmarterChild, and Ask Jeeves, you could say we were into AI way before it was cool. Now that it’s...

In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer is personal branding....

With AUSA just around the corner—less than a week away—you might be feeling the pressure. If you’re like some of us, you’ve been busy prepping your clients and...

Attention pumpkin spice addicts and sweater hoarders – fall is here, and we’re about to lose our collective shit over it. Yeah, the world might be a dumpster...

Look, we’re not ones to brag (okay, maybe a little), but we’ve been kicking some serious ass for our clients lately. And by “kicking ass,” we mean pitching...

It’s time for another run down on current events. What’s on our mind and what might be on yours. Maybe you’ll learn something, or simply absorb our glorious...

Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s a little embarrassing....

Reaching for New Heights: A Brand Case Study  Standing at an astounding 469 feet in the historic outskirts of Ironwood, Michigan, Copper Peak is the highest man-made ski...

In the defense industry, trade shows like GVSETS, MDEX and AUSA are invaluable opportunities for networking, showcasing innovations, and staying abreast of industry trends. However, to truly capitalize...

Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires expertise, patience, and...

We’re competitive as hell here at 8THIRTYFOUR, which is why we can’t get enough of the Olympics. But beyond the medal counts and photo finishes, some seriously badass...