Blog

It’s time for another run down on current events. What’s on our mind and what might be on yours. Maybe you’ll learn something, or simply absorb our glorious...

Listen up, Buttercup. We’ve got some inconceivable news for you. You’ve been saying that one phrase (or two) wrong your whole life, and, well, it’s a little embarrassing....

Reaching for New Heights: A Brand Case Study  Standing at an astounding 469 feet in the historic outskirts of Ironwood, Michigan, Copper Peak is the highest man-made ski...

In the defense industry, trade shows like GVSETS, MDEX and AUSA are invaluable opportunities for networking, showcasing innovations, and staying abreast of industry trends. However, to truly capitalize...

Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires expertise, patience, and...

We’re competitive as hell here at 8THIRTYFOUR, which is why we can’t get enough of the Olympics. But beyond the medal counts and photo finishes, some seriously badass...

Delivering Impactful Results Across Industries At 8THIRTYFOUR, we pride ourselves on understanding our client’s unique needs and delivering tailored solutions. Here’s how we’ve helped some of our amazing...

SEO, or Search Engine Optimization for the uninitiated, is a form of dark magic that only a chosen few marketers are able to harness. Kidding, kidding – in...

Ever feel like you’re speaking a different language than your parents or those Gen Z whippersnappers? Welcome to the club. Generational gaps aren’t new, but damn if they...

Let’s bust some myths about branding that are driving us all to drink. Grab your coffee (or something stronger,) and let’s dive into this cesspool of misinformation. Branding...

Here at 8THIRTYFOUR, we go out of our way to support women-owned small businesses, especially when they’re operating in an industry that’s traditionally led by stuffy old white...

As we approach another Fourth of July, we encourage you to reflect on what this holiday truly means in today’s America. While we traditionally celebrate our nation’s independence...

One of the PR tools we use is Qwoted, which we highly recommend. Why we love this tool could be a whole blog of its own, but we recently...

As a small business that supports other small businesses, we get pretty fired up when the government makes changes that have the potential to screw us over. Enter...

Here at 8THIRTYFOUR, we talk a lot about the importance of personal branding. That means defining who you are to your coworkers, your industry and the rest of...

At this point, Google Ads is pretty much synonymous with “online advertising”—and for good reason. While other digital options might be more effective depending on the industry, Google...