Ribbon cuttings typically aren’t exactly edge-of-your-seat events. They’re predictable – big scissors, forced smiles, the whole nine yards. But when LifeCircles PACE came to us about their $1 million expansion in Holland, we knew this was different. This wasn’t just another photo op – it was a chance to shine a spotlight on Michigan’s aging […]
Let’s talk about how our clients kicked off 2025. While many people like to ease into the new year, we were making sure our clients stayed top of mind for the major stories that matter. Supply Chain Insights Make Headlines NTG Supply Chain Solutions kicked off 2025 with some serious momentum, landing key media coverage […]
Look, we’re not ones to brag (okay, maybe a little), but we’ve been kicking some serious ass for our clients lately. And by “kicking ass,” we mean pitching stories so killer, they’d make Tony Hawk jealous. Also, if you don’t know who Tony Hawk is, we suggest taking to the Google – he is the […]
Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires expertise, patience, and a whole lot of hustle. Here’s the inside scoop on what we really wish our clients understood: PR Isn’t a Magic Wand for Sales PR doesn’t automatically […]
Here at 8THIRTYFOUR, we talk a lot about the importance of personal branding. That means defining who you are to your coworkers, your industry and the rest of the world. An important part of establishing your personal brand is putting yourself out there. Itâs why we make such an effort to not only attend events […]
In our recent Happy Hour Hustle podcast, we invited influencers Aly Zuidervenn and Chelsea Sinke (@helloalymay and @mygrandrapidslife) to chat about the ever-changing world of influencer marketing. Influencer marketing has emerged as a potent strategy for brands seeking to connect with their audience on a more personal level. We delved into the realities from the […]
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique way. We’re talking tattoo-level-loyal (we aren’t kidding, people love their Kromers). Our team has been tapping into UGC (user-generated content), of course, but we knew there was even bigger potential). […]
The 8THIRTYFOUR PR team is hard at work with pitch writing, stalking all the journalists, and navigating summer pitching schedules (insert headache here). We also like to celebrate our wins, so here are a few. We really write these blogs so we don’t forget about our stellar placements. Give Us the Gift Guides (With a […]
