Michigan Irish Music Festival came to us wanting a brand refresh. What they got was a dedicated team that created a brand new look–but we’re not here to talk about the creative genius behind their logo (we did that already)- instead, we want to talk about all the pre-event buzz we were able to get […]
Ribbon cuttings typically aren’t exactly edge-of-your-seat events. They’re predictable – big scissors, forced smiles, the whole nine yards. But when LifeCircles PACE came to us about their $1 million expansion in Holland, we knew this was different. This wasn’t just another photo op – it was a chance to shine a spotlight on Michigan’s aging […]
Let’s talk about how our clients kicked off 2025. While many people like to ease into the new year, we were making sure our clients stayed top of mind for the major stories that matter. Supply Chain Insights Make Headlines NTG Supply Chain Solutions kicked off 2025 with some serious momentum, landing key media coverage […]
Look, we’re not ones to brag (okay, maybe a little), but we’ve been kicking some serious ass for our clients lately. And by “kicking ass,” we mean pitching stories so killer, they’d make Tony Hawk jealous. Also, if you don’t know who Tony Hawk is, we suggest taking to the Google – he is the […]
Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires expertise, patience, and a whole lot of hustle. Here’s the inside scoop on what we really wish our clients understood: PR Isn’t a Magic Wand for Sales PR doesn’t automatically […]
Here at 8THIRTYFOUR, we talk a lot about the importance of personal branding. That means defining who you are to your coworkers, your industry and the rest of the world. An important part of establishing your personal brand is putting yourself out there. Itâs why we make such an effort to not only attend events […]
