LifeCircles Ribbon Cutting Case Study
Ribbon cuttings typically aren’t exactly edge-of-your-seat events. They’re predictable – big scissors, forced smiles, the whole nine yards. But when LifeCircles PACE came to us…
Category: Public Relations
When Industry Knowledge Drives National Coverage
Let’s talk about how our clients kicked off 2025. While many people like to ease into the new year, we were making sure our clients…
PR Client Wins: Because We’re Bada** Like That
Look, we’re not ones to brag (okay, maybe a little), but we’ve been kicking some serious ass for our clients lately. And by “kicking ass,”…
Top 5 Things We Wish Clients Knew About PR
Let’s get real about PR for a hot minute. It’s not just press releases and crossing your fingers. PR is a strategic beast that requires…
How We Do Networking and Events in 2024
Here at 8THIRTYFOUR, we talk a lot about the importance of personal branding. That means defining who you are to your coworkers, your industry and…
Inside Influencer Marketing
In our recent Happy Hour Hustle podcast, we invited influencers Aly Zuidervenn and Chelsea Sinke (@helloalymay and @mygrandrapidslife) to chat about the ever-changing world of…
Welcome to Kromer Country
Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique…
This Month in Media
The 8THIRTYFOUR PR team is hard at work with pitch writing, stalking all the journalists, and navigating summer pitching schedules (insert headache here). We also…