As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz since it was introduced to the public. As AI advancements continue to raise concerns for job security, business professionals have recently been worried about the demand for […]
We get it, you are super busy. Being in PR means your days are booked. You have media lists, interviews, pitches, press releases, client calls, and everything in between. Last on your to-do list is learning and reading up on what can make you better. Although it might be last on your list, professional development […]
What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth the investment’. To put it bluntly, which is 100% the 8THIRTYFOUR way, you’re wrong. Local publications can ABSOLUTELY be more valuable for your brand than the Wall Street Journal or […]
If there’s one thing about us, we love proving people wrong. One evening we were doing what we do best – you know, sipping on something fun while petting a dog or two – when we stumbled upon a lovely piece from Forbes Business Council breaking down public relations misconceptions. We found ourselves nodding vehemently […]
The times are a-changing and as pop-culture icon and Clueless bestie, Tai Frasier would say, “we are rolling with the homies.” If you are not familiar with recent changes to PR life, we are coming in hot with the 2023 download. Inbound PR Public relations will always be about storytelling, but now you gotta tie […]
Well howdy do, it’s 2023. We plan to start out every blog for the immediate future reminding ourselves it’s 2023 – apologies in advance. As you know, we like to do a recap of some of the stories we got to tell on behalf of our clients in the previous month or so. It’s a […]
Before you start fidgeting and anxiously bouncing your leg at the thought of a media interview, just breathe — or gulp down a glass of something strong. We’re here to help you with a few tips for nailing your next interview with the press, so you can take a much-needed chill pill. Be Prepared To […]
Another month, more earned media. Want the scoop on what we’ve secured? You don’t have to ask us twice. Meals on Wheels Western Michigan October was a busy month for our wonderful client Meals on Wheels Western Michigan. They held their annual Chef’s Specialty event to raise funds to support their mission to provide quality […]
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering textbook? No offense to engineers, but yuck. If the point of a bio is to pique someone’s interest, why does it seem like a competition for the most boring? It’s […]
Itâs fall yâall, which has nothing to do with this blog but weâre just so excited. We broke out the fall decor and pumpkin-vanilla scented candles this weekend and we canât wait to traipse through a corn maze. To celebrate fall, weâre taking a look back at some recent client media, from yours truly. Farmgirl […]
