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The Future of PR & AI

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An aerial view of an office worker at their desk writing on their notepad behind the words, "3 Tips for Writing an Attention Grabbing Bio"

As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz since it was introduced to the public. As AI advancements continue to raise concerns for job security, business professionals have recently been worried about the demand for their work. But in the public relations field, growth and evolution are a daily occurrence. Professionals are often tasked with a range of responsibilities, and the importance of personalization cannot be underestimated. While AI may improve job efficiency, it is unlikely to replace human intuition and creativity anytime soon. MuckRack conducted a survey of 1,000 PR professionals, revealing that 60% of them utilize AI for daily tasks.

If you’re curious how you can use the robots for good, read on.

Let AI help with everyday tasks

Writer’s block? Yeah, we’ve all been there. Thankfully, AI tools are like a bolt of lightning that can zap your creativity back to life! 🧠

Feeling stuck? Ask your AI buddy to come up with topics, start a paragraph, or do whatever you need to get those juices flowing. Who knows, you may not even end up using the content that it provides, but it’ll definitely kickstart your imagination. 🔥

When you’re in the zone, effortlessly producing creative content, the last thing on your mind is proper grammar. However, ignoring grammar can be detrimental to your credibility. Luckily, there are AI tools at your disposal that can meticulously examine your work, ensuring that everything is buttoned up.

Crafting social media copy can be a daunting task when searching for the right words to connect with your following. It’s even more challenging creating fresh content multiple times a week for multiple platforms. AI can assist in generating ideas and trends to make the process smoother and more efficient.

Using AI in an ethical way 

Although AI is totally rad, you can’t be lazy. AI is a tool that is used to enhance the work you already created, not create all the work for you. PR is about personalized content and being creative. AI is great for inspiring creative thoughts, but it might not nail that authentic voice. We gotta remember: us humans bring that eloquent, meaningful language to the table with our intuition & ingenuity. 

Keep it personalized

It’s essential to use your company’s voice and style in your social posts, blogs, and website. If you’re still figuring out your voice, take a step back and read our blog about social guides first.

Even if you’ve nailed your voice, AI can struggle to capture your unique identity. While it may generate decent content, PR thrives on forging personal connections, networking with peers, and making clients feel valued. No AI can match that human touch.

Resources

Ignoring AI is like rejecting avocado toast – only detrimental to your own progress. And while robots may not overtake human work right now, mark our words: adapt or be left behind. In fact, in the future, AI proficiency might just be the new ‘must-have’ skill to just stay in the game.

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energyâ„¢.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energyâ„¢ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energyâ„¢. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energyâ„¢ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energyâ„¢.

Kim is speaking at theProjectâ„¢ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energyâ„¢. Kim is speaking at theProjectâ„¢ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.