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The Future of PR & AI

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An aerial view of an office worker at their desk writing on their notepad behind the words, "3 Tips for Writing an Attention Grabbing Bio"

As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz since it was introduced to the public. As AI advancements continue to raise concerns for job security, business professionals have recently been worried about the demand for their work. But in the public relations field, growth and evolution are a daily occurrence. Professionals are often tasked with a range of responsibilities, and the importance of personalization cannot be underestimated. While AI may improve job efficiency, it is unlikely to replace human intuition and creativity anytime soon. MuckRack conducted a survey of 1,000 PR professionals, revealing that 60% of them utilize AI for daily tasks.

If you’re curious how you can use the robots for good, read on.

Let AI help with everyday tasks

Writer’s block? Yeah, we’ve all been there. Thankfully, AI tools are like a bolt of lightning that can zap your creativity back to life! 🧠

Feeling stuck? Ask your AI buddy to come up with topics, start a paragraph, or do whatever you need to get those juices flowing. Who knows, you may not even end up using the content that it provides, but it’ll definitely kickstart your imagination. 🔥

When you’re in the zone, effortlessly producing creative content, the last thing on your mind is proper grammar. However, ignoring grammar can be detrimental to your credibility. Luckily, there are AI tools at your disposal that can meticulously examine your work, ensuring that everything is buttoned up.

Crafting social media copy can be a daunting task when searching for the right words to connect with your following. It’s even more challenging creating fresh content multiple times a week for multiple platforms. AI can assist in generating ideas and trends to make the process smoother and more efficient.

Using AI in an ethical way 

Although AI is totally rad, you can’t be lazy. AI is a tool that is used to enhance the work you already created, not create all the work for you. PR is about personalized content and being creative. AI is great for inspiring creative thoughts, but it might not nail that authentic voice. We gotta remember: us humans bring that eloquent, meaningful language to the table with our intuition & ingenuity. 

Keep it personalized

It’s essential to use your company’s voice and style in your social posts, blogs, and website. If you’re still figuring out your voice, take a step back and read our blog about social guides first.

Even if you’ve nailed your voice, AI can struggle to capture your unique identity. While it may generate decent content, PR thrives on forging personal connections, networking with peers, and making clients feel valued. No AI can match that human touch.

Resources

Ignoring AI is like rejecting avocado toast – only detrimental to your own progress. And while robots may not overtake human work right now, mark our words: adapt or be left behind. In fact, in the future, AI proficiency might just be the new ‘must-have’ skill to just stay in the game.

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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