Another month, more earned media. Want the scoop on what we’ve secured? You don’t have to ask us twice. Meals on Wheels Western Michigan October was a busy month for our wonderful client Meals on Wheels Western Michigan. They held their annual Chef’s Specialty event to raise funds to support their mission to provide quality […]
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering textbook? No offense to engineers, but yuck. If the point of a bio is to pique someone’s interest, why does it seem like a competition for the most boring? It’s […]
Itâs fall yâall, which has nothing to do with this blog but weâre just so excited. We broke out the fall decor and pumpkin-vanilla scented candles this weekend and we canât wait to traipse through a corn maze. To celebrate fall, weâre taking a look back at some recent client media, from yours truly. Farmgirl […]
I (Kim Bode) had a Twitter scuffle a few years ago, it was between myself and a well-known statewide reporter. No blood was shed, some points were made and I like to think we both walked away with more perspective on each other’s jobs. If you’re in the public relations field, you’ve faced the wrath […]
First thing’s first. If you haven’t read part one of our RBV case study, head there so you’re all caught up. When we last left RBV Contracting, they had a messaging strategy and brand new website. Now that we got them looking all pretty, we jumped into public relations. We happen to be pretty darn […]
We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much more. Here’s a little peek into what we’ve been up to the last month or so. We don’t take shortcuts, so just know all of the below…it […]
If you’re just diving into the world of public relations and have made the decision to hire an agency to help with reputation management, brand awareness, thought leadership and more – congrats! If you’re reading this blog, we’re gonna guess you’re confused on what to expect from PR. Many companies are unsure of how to […]
Isn’t it awesome when people take to the internets to air their grievances? As a business, reviews can make or break you and it’s incredibly scary/frustrating/angering to be held accountable for the really nasty ones. Unfortunately, that’s life in Google land. It isn’t always fair, and you don’t get to make the rules, you just […]
We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our clients. We’d get a query stating “must be an affiliate” or “only affiliates considered.” What the heck is affiliate marketing? Short answer: A way for publications or writers to make […]
Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have clients ask us to “send it on the wire,” as if it’s something they heard Samantha Jones say on Sex and the City. We could take your money, take a […]
