I (Kim Bode) had a Twitter scuffle a few years ago, it was between myself and a well-known statewide reporter. No blood was shed, some points were made and I like to think we both walked away with more perspective on each other’s jobs. If you’re in the public relations field, you’ve faced the wrath […]
First thing’s first. If you haven’t read part one of our RBV case study, head there so you’re all caught up. When we last left RBV Contracting, they had a messaging strategy and brand new website. Now that we got them looking all pretty, we jumped into public relations. We happen to be pretty darn […]
We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community and so much more. Here’s a little peek into what we’ve been up to the last month or so. We don’t take shortcuts, so just know all of the below…it […]
If you’re just diving into the world of public relations and have made the decision to hire an agency to help with reputation management, brand awareness, thought leadership and more – congrats! If you’re reading this blog, we’re gonna guess you’re confused on what to expect from PR. Many companies are unsure of how to […]
Isn’t it awesome when people take to the internets to air their grievances? As a business, reviews can make or break you and it’s incredibly scary/frustrating/angering to be held accountable for the really nasty ones. Unfortunately, that’s life in Google land. It isn’t always fair, and you don’t get to make the rules, you just […]
We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our clients. We’d get a query stating “must be an affiliate” or “only affiliates considered.” What the heck is affiliate marketing? Short answer: A way for publications or writers to make […]
Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have clients ask us to “send it on the wire,” as if it’s something they heard Samantha Jones say on Sex and the City. We could take your money, take a […]
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail why in the next 5 paragraphs. None of this will be relevant to your beat, your publication and it won’t be newsworthy in the slightest. Sincerely, A very lazy PR […]
This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture of him moderating a panel for Grand Valley State University & Ferris State University Public Relations Student Society of America called PR for Art: Design & Creative Thinking. The panel […]
