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This Month in Media

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It’s fall y’all, which has nothing to do with this blog but we’re just so excited. We broke out the fall decor and pumpkin-vanilla scented candles this weekend and we can’t wait to traipse through a corn maze. 

To celebrate fall, we’re taking a look back at some recent client media, from yours truly. 

Farmgirl Flea

If you weren’t at the Farmgirl Flea Fall Market this past weekend, you really missed out. The organizers put a lot of blood, sweat and tears into the Friday and Saturday market at Hudsonville Fairgrounds. We were given the task to share all the awesomeness, and we crushed the earned media game. Plus, the Farmgirl Flea team was always down for an interview (they’re literally the best), so you can get plenty of glimpses into the fall market. 

With a collective potential monthly reach of 2,074,477, it’s safe to say this was a success. Mark your calendar for their holiday market on November 25 – 26, 2022, at Countryside Greenhouses in Allendale. 

NAMC

We still kick ourselves for being able to represent the warfighter (by proxy) through our client, National Defense Mobility Consortium (NAMC). They recently hired some pretty smart dudes and   Corp! Magazine reported on their expertise, journey to NAMC, and the organization’s key focus areas. 

Michigan Business Network also chatted with executive director, Alissa Roath on the Michigan defense industry and the role NAMC plays. 

Both pieces had an 11,064 potential monthly reach.

LifeCircles

We can always rely on our lovely client, LifeCircles, to have important community conversations. Their work with Crisis Intervention Training is changing the way first responders handle mental health calls. Articles and interviews in MLive, WGVU, and Michigan Business Network have a 4,333,833 potential monthly reach.

Stormy Kromer

What’s a Month in Media blog series without Stormy Kromer? As per usual, the pitches are hitting and gift guides are crawling with Kromer Caps. Stormy Kromer made it in the following gift guides:

Aside from gift guides, our U.P. friends are gearing up for Plaidurday on October 7th. Check out Michigan Business Network and Corp! Magazine for all the plaid celebration fun! With a combined potential monthly reach of 10,906, we’re expecting a lot of plaid.

Oh, and Gina Thorsen had a fantastic interview for CEOs You Should Know. She’s amazing — we know.

1 Bold Step

Our friends at 1 Bold Step are doing amazing things, so it’s up to us to shout it from the rooftops. Adam Clarke, President, and Jennifer Jurgens, CEO/Founding Partner sat down with Michigan Business Network and spilled all the deets on their new office and how the City of Grand Rapids, SBAM and the SBA supported them.

8THIRTYFOUR

Sometimes, you have to let yourself brag about the things you’re doing (or the team will force you… either way). Kim shared her 16 years worth of small business and PR advice in Authority Magazine’s PR Pros series. With a potential monthly reach of over 74 million people, we hope Kim’s badass advice makes its way to all of them.

If you’re interested in raising your profile, you know how to reach us. 

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.