Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail why in the next 5 paragraphs. None of this will be relevant to your beat, your publication and it won’t be newsworthy in the slightest. Sincerely, A very lazy PR […]
This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture of him moderating a panel for Grand Valley State University & Ferris State University Public Relations Student Society of America called PR for Art: Design & Creative Thinking. The panel […]
We do a bad job of celebrating our own successes and when we win for clients, itâs a win for us. Weâve had a busy March, announcing an extreme shake shop, the sale to beat all sales and introducing a new organization. We kind of feel like these blogs are written for us to hold […]
Press releases used to be faxed. Editors were at local papers for 30+ years. Journalists knew what agencies and PR pros represented the various companies in town. If a company executive was caught in an affair with a subordinate, it wouldn’t be news. Shi*t changes. Call it good or bad, it doesn’t matter. If an […]
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on for our recap of This Week in Media. Why are we listening to these bald men? For whatever reason, people are obsessed with the former host of Fear Factorâs podcast, […]
This has to be our one gazillionth blog on the topic of public relations research, but it’s worth repeating and we really like to be heard. You don’t have to take our word for it, but we were named a Top 200 PR Agency by Forbes…so we may know a thing or two. When you’re […]
We write these blogs mostly for ourselves because half of these wins seem like they were 3 years ago versus this past year. Also, we often forget how much we’ve accomplished in the past year as an integrated communications firm. PR pros are always striving for great coverage for clients, but once it is secured, […]
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public relations, it can seem a bit voodoo-esque at times and downright confusing at other times. According to SpinSucks only 3.27% of all PR pitches sent are ever responded to by […]
