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Our Month in Media

Share the goods.

Our month in media blog coverpage

We do a bad job of celebrating our own successes and when we win for clients, it’s a win for us. We’ve had a busy March, announcing an extreme shake shop, the sale to beat all sales and introducing a new organization. We kind of feel like these blogs are written for us to hold ourselves accountable to the incredible results we are able to achieve for our clients. 

So if you will allow us the floor, we present to you the earned media coverage from the last month.

Getting Shit Done

PR does not happen in a silo or overnight–it takes lots of preparation and planning. It’s the long game we know all too well, and works best when it is integrated. Which means social media, digital advertising, design, email marketing, you know… a truly integrated campaign… weird that we are so into that approach, right?

With that being said, the month of March marked the grand opening for one of our clients, Bad Habit Grand Haven. All of our website, email marketing, and social media preparation set our public relations efforts for success! Our PR activities were as follows: ALL THE EVENTS! 

We started with a Friend and Family event, to work out the kinks – no one is honest like family.  We then held a similar event for community members such as elected officials, school administrators, local organizations and more. 

We also held an Influencer & Media event where we–just days before the Grand Opening–invited local influencers and West Michigan media to come and experience Bad Habit. 

Cut to opening weekend and there was a line out the door and around the corner EVERY MINUTE OF EVERYDAY. We had to station someone at the door just to keep track of head counts so as not to go over capacity. 

Outlets: Coverage in Holland Sentinel, MLive (GR Press), front page of the Grand Haven Tribune, WOTV-4-Women,  WOOD-TV8, WZZM13, Fox 17, and many more. 

Results: 29 Articles overall

Reach: 33,320,000 UVM 

“Arbitrary” Holidays Can Really Mean Something

On March 14, 2022 our client, Stormy Kromer, was heading into their second largest sale of the year outside of Black Friday. If you didn’t already know (and not many do), that would be National Pi Day. Because Pi is 3.14 and the date is 3/14, get it? Anyways, to find your hat size, you need to measure the circumference of your head and then divide that number by Pi. Stormy Kromer is THE legendary hat company, so they offered 31.4% off all products. It was a great time to stock up on coats and hats.

We sent pitches to local, regional and national outlets to spread news of the one-day sale.

Outlets: Michigan Business Network + other coverage from (The Mining Journal, News from the States, Minnesota Reformer)

Results: 12 articles in total

Reach: 147,718 UVM 

She’s Kind of a Big Deal

Affordable housing here in Kent County has become an issue that is bigger than just any one person. It is affecting families, school aged children, young and older adults alike. Our client, Housing Kent is an organization working towards a better more inclusive housing system here in Kent County. 

Our task was to announce not only this news but the news of their new President, Eureka People to the greater Grand Rapids and Kent County communities. 

Outlets: Corp!, Michigan Business Network, Grand Rapids Business Journal, MiBiz, Rapid Growth, El Informador USA, WGVU-FM 

Results: 10 articles

Reach: 113,250 UVM
We’d add up the numbers to really wow you, but we hate math. Suffice to say, our clients were happy which meant we were thrilled. We’re really good at what we do, so holler at us when you need help.

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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