5 Benefits of Working with a Small Agency
We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After…
Category: Public Relations
Do You Love Your Agency?
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a…
Case Study: Lavender Life
If you’ve been following us at all lately, you will know that we have gotten some BIG media wins for our client, Lavender Life. Public…
2021 State of Journalism According to Us
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering…
Marketing vs. PR vs. Advertising
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure…
You gotta know when to hold ’em: Values-Based Marketing
It’s interesting, the names approaches or actions are given. For example, we’ve been practicing integrated communications for over 14 years, and now most people in…
Why Domain Authority Matters to PR
We promise this blog will be interesting, albeit it’s title. In the ever-evolving and highly stressful world of public relations, practitioners are often asked “how…
This Month in 8THIRTYFOUR Media
Whether it was the result of a well-timed star alignment or simply the fact that we aim to elevate women’s voices all year round, we…
This Week in Crazy Media
In this week’s Week in Media blog, we tackle the royals, burgers and crayons. It’s about to get interesting. Women Belong in the Kitchen That…
Our Take on Clubhouse
The latest tool in PR pros’ toolboxes is the invite-only social networking app, Clubhouse. People are going crazy to get access to find out what…