August 4, 2021
July 28, 2021
Observations From a PR Newbie
July 23, 2021
Planning Your PR Budget
June 25, 2021
The Intersection of PR and Podcasting
It feels like everyone has a podcast these days, and if you’re thinking the same thing, you’re right. They do. According to a Podcast Insights 2021 study, over 2 million podcasts exist, and 16 million people are “avid podcast fans.” Does avid mean they are all obsessed with Crime Junkie like our president, Jen? We’re […]
June 23, 2021
5 Benefits of Working with a Small Agency
We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After all, small didn’t prevent us from being named a Forbes 2021 Top 200 PR Agency or a Michigan 50 Companies to Watch. Here’s the deal, we shouldn’t have to wave […]
April 30, 2021
Do You Love Your Agency?
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
April 21, 2021
Case Study: Lavender Life
If you’ve been following us at all lately, you will know that we have gotten some BIG media wins for our client, Lavender Life. Public relations is all about relationships and we are REALLY good at making them. People like us. I mean, what’s not to like? Lavender Life runs a 30+ acre farm in […]
April 16, 2021
2021 State of Journalism According to Us
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering some of the responses, we’re hoping these are the really mean journalists and the nice ones simply didn’t have time to respond. You can read the full report here or […]
April 14, 2021
Marketing vs. PR vs. Advertising
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
April 9, 2021
You gotta know when to hold ’em: Values-Based Marketing
It’s interesting, the names approaches or actions are given. For example, we’ve been practicing integrated communications for over 14 years, and now most people in the profession refer to it as the PESO model. We’ve always been ahead of the curve and we don’t need acronyms to define how marketing should be delivered. Now, the […]