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When Industry Knowledge Drives National Coverage

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Magazines surround the logos of Special Olympics Michigan and NTG SCS

Let’s talk about how our clients kicked off 2025. While many people like to ease into the new year, we were making sure our clients stayed top of mind for the major stories that matter.

Supply Chain Insights Make Headlines 

NTG Supply Chain Solutions kicked off 2025 with some serious momentum, landing key media coverage right out of the gate.

Mike Klage, Vice President at NTG Supply Chain Solutions, quickly emerged as a trusted voice in industry conversations. When the U.S. port strike made waves, both the Food Institute and Supply Chain Brain turned to Mike for his perspective. He offered candid insights about how union activity was reshaping the landscape.

The AI conversation in supply chains was heating up too, and Mike brought some welcome perspective to the table. While others focused purely on the tech, he emphasized the irreplaceable human element in supply chain operations.

Adding to his media presence, Mike weighed in for Digital Commerce 360‘s coverage of the DHL Supply Chain and Inmar Supply Chain Solutions merger. He shared some straight talk about the realities of major corporate integrations.

This early 2025 coverage reached approximately 3,800 industry readers – not bad for the typically quiet days of January.

It’s TIME: Special Olympics Michigan

We also helped Special Olympics Michigan show everyone how it’s done. When TIME Magazine needed an expert voice on handling disability discrimination (you know, the stuff that makes our blood boil), they didn’t just pick anyone. They called Jennifer VanSkiver, SOMI’s chief officer of strategic growth.

Jennifer didn’t just contribute to the article – she owned it. Her addition to the article about advocating for her neurodivergent daughter wasn’t just powerful; it was a masterclass in turning personal experience into national impact. And trust us, when TIME Magazine gives you that platform, you better believe we’re going to shout about it.

What’s Next?

Here’s the thing about January’s media hits: they’re just the appetizer. We’re not here to get our clients “some coverage.” We’re here to make them unavoidable in their industries. The kind of sources journalists have on speed dial. The voices that shape conversations.

And February? Let’s just say we’re just warming up. Keep your eyes peeled, because this is what happens when you pair killer clients with an agency that doesn’t believe in playing small.

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

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Open post by 8thirtyfour with ID 18078804740143427
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