September 2, 2020

Client Love: Engaged Outreach

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8THIRTYFOUR

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PUBLIC RELATIONS CAMPAIGN CASE STUDY

Engaged Outreach – Mental Health & Today’s Youth

The What and Why

Engaged Outreach, a statewide nonprofit focused on developing social and mental wellbeing in youth, sought us out to help announce the launch of its pilot in-school programing. The nonprofit began its work in this space to meet the overwhelming need for mental health-focused programing in Michigan schools. Alongside others, the group at Engaged Outreach saw youth and young adult suicide rates steadily increase since 2007. Our work with Engaged Outreach began in December 2019, with a creative focus. After this work, our focus shifted to public relations efforts from February 2020–May 2020.

The Need

The goal of the campaign was to secure local, regional, and state media coverage announcing the successful launch of Engaged Outreach’s programing in a select number of schools. We also aimed to highlight the need for mental health services and resources for all Michigan students.

Our Kickass Approach

Any public relations campaign of this caliber requires strategic research, a thorough strategy and exceptional project management. These elements became increasingly more important in the face of an international pandemic like COVID-19. Our process for success in this campaign included:

Monthly meetings to identify goals and understand organizational messaging
Extensive research to identify applicable media targets in the local, regional, and national markets
Creation of multiple press lists
Ongoing media pitching and follow up
Creation of press release, media alerts, and branded media kit
Additional creative assistance
Creation of media/segment talking points
Coordination of all media interviews
Real-time monitoring of earned media coverage and ongoing campaign reporting

How We Crushed It

Even amidst a pandemic in which the news cycle was flooded with singular storylines, we were able to pivot and secure 9 pieces of earned media throughout the duration of the campaign. We were able to secure coverage in a variety of statewide publications with total impression numbers surpassing 7,340,112.

Secured Coverage

Click the links below to check out some of our awesome coverage.

Michigan Business Network: Improving Youth Mental Health in Michigan Schools
Grand Rapids Business Journal: Mental Health Amidst COVID-19
State News: Engaged Outreach Focuses on Improving Youth Mental Health
Rapid Growth Media: Mental Health and COVID-19
Corp! Magazine: Mental Health Pros: ‘New Normal’ Can be ‘Chaotic, Messy’ During A Crisis
Do you need a PR team that can get your news out? Reach out to us. We can’t wait to talk.

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Something on Your Mind?

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

2 1

Open post by 8thirtyfour with ID 17903563788460776

AI doesn`t treat every source equally; it trusts what`s credible, cited, and current, like news coverage.

Showing up in the right places isn`t just good PR. It`s how the robots (and the humans) get you right.

Read the full blog at the link in bio.

3 0

Open post by 8thirtyfour with ID 18141485725556889

AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

23 2

Open post by 8thirtyfour with ID 18054365240537765

"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

2 0

Open post by 8thirtyfour with ID 17895511302506558

It's 9 months that is impossible to sum up in a video - but here's just a taste.

This Women's Entrepreneurial Fellowship is resources, mentorship, and connections that you can't build anywhere else. We're so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

Another cohort of the Women`s Entrepreneurial Fellowship just graduated, and honestly, the numbers only tell half the story.

The real value comes from the friendships, the business (and life) changing advice, and the community that shows up long after the program ends.

As one fellow said: "The other women in that room are not your competition. They are your curriculum."

Congrats to this incredible group.

Read the latest program blog at the link in bio.

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