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Client Love: Engaged Outreach

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Client Love branded cover image for Engaged Outreach case study.

PUBLIC RELATIONS CAMPAIGN CASE STUDY

Engaged Outreach – Mental Health & Today’s Youth

 

The What and Why

Engaged Outreach, a statewide nonprofit focused on developing social and mental wellbeing in youth, sought us out to help announce the launch of its pilot in-school programing. The nonprofit began its work in this space to meet the overwhelming need for mental health-focused programing in Michigan schools. Alongside others, the group at Engaged Outreach saw youth and young adult suicide rates steadily increase since 2007. Our work with Engaged Outreach began in December 2019, with a creative focus. After this work, our focus shifted to public relations efforts from February 2020–May 2020. 

The Need

The goal of the campaign was to secure local, regional, and state media coverage announcing the successful launch of Engaged Outreach’s programing in a select number of schools. We also aimed to highlight the need for mental health services and resources for all Michigan students.

Our Kickass Approach

Any public relations campaign of this caliber requires strategic research, a thorough strategy and exceptional project management. These elements became increasingly more important in the face of an international pandemic like COVID-19. Our process for success in this campaign included:

  • Monthly meetings to identify goals and understand organizational messaging
  • Extensive research to identify applicable media targets in the local, regional, and national markets
  • Creation of multiple press lists
  • Ongoing media pitching and follow up
  • Creation of press release, media alerts, and branded media kit
  • Additional creative assistance
  • Creation of media/segment talking points
  • Coordination of all media interviews
  • Real-time monitoring of earned media coverage and ongoing campaign reporting

How We Crushed It

Even amidst a pandemic in which the news cycle was flooded with singular storylines, we were able to pivot and secure 9 pieces of earned media throughout the duration of the campaign. We were able to secure coverage in a variety of statewide publications with total impression numbers surpassing 7,340,112.

Secured Coverage

Click the links below to check out some of our awesome coverage.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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