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Upping Your Digital Marketing Game in 2018

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A cartoon laptop on an orange background with text that reads, "We are calling 2018 the year of digital marketing."

***This article was originally published in the Grand Rapids Business Journal
We are calling 2018 the year of digital marketing. Businesses that have a strong digital marketing game are those that have a clear digital marketing plan.
Execution of your digital strategy includes the use of robust content marketing plans coupled with strategic website design & development, savvy use of social media content and ample search engine optimization.
If you are already implementing a digital strategy, here are some tips to maximize your efforts in 2018.

Beef up your local organic search

Over the last 12-18 months, Google has updated algorithms to place record-high significance on local search. Why? To appease users.
More than ever, users are searching with specific queries and local intent, such as “commercial printers, grand rapids MI.” They’re expecting hyper-local, specific and relevant results, and they’re ready to pick up the phone and call whoever shows up.
While you may have centered SEO efforts on “commercial printers” in the past, you should be making sure you’re optimized for local searches. This is important for all businesses operating both locally and globally.

Re-visit your website content strategy

Chances are, you’ve probably invested money in your website in the last couple years. It probably looks great, responds to all devices and properly demonstrates your brand.
It is important that you are constantly refreshing and adjusting the strategy to take into account content, algorithms, SEO and more. Is your site structured in a way that makes it easy for users to find what they’re looking for? Are you still using cheesy stock photography? Is the copy actually interesting to read?
Users are smart. And they’re inundated with crappy content on a daily basis and they will tune out your brand if you don’t set yourself apart. To truly connect, your content needs to be unique, genuine and engaging.
Ready for more? You can find more tips on how to up your digital marketing game in the Grand Rapids Business Journal.
Or, if you’re ready to put a digital plan into place, you can reach out to us!

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If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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