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The Blogs That Crushed It in 2017

Share the goods.

It’s no secret that we love data. If you don’t look at the analytics surrounding the content you produce, how do you know what’s working and what isn’t? We constantly study data and results for our clients, and we also keep an eye on our own content to make sure we are giving our audience (that’s you!) information that resonates.
Recently, we took a look at our top performing blogs of 2017 as we plan for an amazing 2018 that will be filled with insightful, timely, and sometimes even funny (we think) content.
What did we learn? We found out you love some of the same things we do: our team, women’s rights, and company culture.

Meet Our Team

Our readers love meeting our team!
Our most popular blogs of 2017 were the blogs introducing new members. From Strategy Loving Sarah and Word Wizard Allison to Digital Dynamo Kayden, you love reading about our new team members almost as much as we love writing about them!  

Why Graphic Design Matters in Public Relations

After a kickass panel on “PR for Art: Design & Creative Thinking,” we took to our blog to share exactly why design and PR should support each other. We won’t spoil it, but it all comes down to telling a story visually. Visuals allow you to tell a story at a glance, and sometimes that’s the only chance you get. Make it count!   

Why the Women’s March Is Important

We don’t keep our political views a secret around here so it should come as no surprise that we were passionate about the Women’s March that took place in January of last year. Apparently, so were you! The coolest part of the march (from a professional standpoint)? It was mostly arranged on social media. According to The Guardian, it began as a spontaneous feminist rallying cry via social media and morphed into one of the largest demonstrations in American history.

Why Net Neutrality Should Seriously Piss You Off

This one is still pretty fresh, and we’re still pretty pissed. Don’t let the constant onslaught of headlines distract you from the fact that this happened and it could, very soon, start changing the way you behave online.

Why the Hell Company Culture is So Important

We think culture is pretty important, turns out, you all agree! Since she talks about it all the time in the office, Boss Lady Bode decided to write a blog about it. Kim intentionally made culture one her top priorities when starting 8THIRTYFOUR more than 10 years ago. She knew that if her employees were happy to go to work every day, then this would reflect on their quality of work, and would ultimately make our clients’ happy.
As you can see, 2017 was an interesting year and it’s a pretty safe bet that 2018 will be just as interesting! Keep an eye on our blog to stay on top of happenings at 8THIRTYFOUR, in the world of communications and in the world!
 

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“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.”

- @rcdutcher, CEO of @red66.marketing 

We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders.

Applications close on September 15.
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. 

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary
Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
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