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If You Need To Know It, We’ve Got It

18 Sep 2020

Presidential PR Blunders

Don’t worry, we’re not gonna talk about that guy. It’d be way too easy. We want to focus on the weird, hilarious and just plain bonkers of our past presidents. Being in the public eye 24/7 means you’re gonna get caught saying or doing something stupid at some point. Isn’t the media great? Imagine if you were followed around by …

16 Sep 2020

Digital Conversion Tracking Tips

The world of digital marketing is confusing to most of us common folks, to say the least. You’ll hear words like funnel, metics, conversion, A/B and more. The fact is, if you are launching a digital campaign, you need to set goals and determine what a successful conversion is for your company or the campaign. You need to decide on …

11 Sep 2020

Unwritten Office Rules

We pride ourselves on being different. We’re a little weird and a lot sarcastic. We don’t take ourselves too seriously, because where’s the fun in that? To continue our streak of satire, we thought we’d share our unwritten office rules. They may be unwritten, but they are set in stone. 1. Every Wednesday, we can expect a team chat with …

09 Sep 2020

Logos, Lettermarks, Monikers, and More

Here’s a little trivia to start off your Wednesday. The term “brand” originated in the wild, wild west to refer to the mark that cattle ranchers “branded” on their cattle. It’s evolved to now encompass much more than just a name or a symbol. We’ve written a lot, and we mean a lot on branding. You can read about it …

04 Sep 2020

Social Engagement Must-Dos

Everyone wants to be popular on the socials. Are you thriving? Or are you just kind of existing? We’ve told you this time and time again: you can’t just set it and forget it. Social media is time-consuming and kind of a pain in the ass. You can’t fake it. That’s what makes it awesome but also really hard. You’ll …

02 Sep 2020

Client Love: Engaged Outreach

PUBLIC RELATIONS CAMPAIGN CASE STUDY Engaged Outreach – Mental Health & Today’s Youth The what and why Engaged Outreach, a statewide nonprofit focused on developing social and mental wellbeing in youth, sought us out to help announce the launch of its pilot in-school programing. The nonprofit began its work in this space to meet the overwhelming need for mental …

28 Aug 2020

Common PR Misconceptions

“PR is going to drive my company’s sales.” “All company news is relevant and warrants a press release.” “PR is not time consuming.” Hahahahahahahaha! We can’t stop laughing. You really had us there. That’s a real knee slapper. Let’s break down these common misconceptions so they hopefully stop being so common. First off, if you hire a PR agency, you …

26 Aug 2020

Online snooping: We’re exceptionally good at it

Internet stalking is kind of our jam. Our team is, like, super good at it. Don’t worry, we use our powers for good, not evil. By the way, this blog is satire, like our previous Quarantine Diaries content. Recently, we were informed one of our employees has embarked on a new romantic venture with another individual. Oddly enough, they were …

21 Aug 2020

Inspired by Michigan: Summer Color Palettes

We write this blog every season and you love it. Apparently someone pinned an old, very old color palette blog, and it’s the little pin that could. Summer in Michigan is what songs are written about, just ask Kid Rock. We spend our time outside by fires, camping, hiking, boating and swimming. The 2020 summer seems even more poignant as …

19 Aug 2020

Sexism in Media

As an office made up primarily of women, we can attest to the fact that we are inundated with stereotypes about women and their roles in society from a very young age. Many of these stereotypes were negative, limiting and incredibly degrading. This plays into how women are treated at work, home and in the public eye. As you know, …

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