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16 Oct 2020

Community Engagement During COVID

It is possible to build a network from the comfort of your couch. COVID has changed the way we interact with each other, but it doesn’t have to stop you from growing professionally and connecting with peers. There is nothing more important in your career than expanding the group of individuals you know. Here are our tips for community engagement …

14 Oct 2020

Shift Your Workday

Sick of PJs and a messy bun being your workday attire? Just because we aren’t heading to an office every day doesn’t mean you can’t shake up your workday by leaving your home. Gasp! It’s true. Slap on that mask and try these alternatives to your bed. Coffee Shop Is there anything better than being highly caffeinated for 8 straight …

09 Oct 2020

How to Talk to Influencers

Influencer marketing can be a great tactic when companies want to grow brand awareness and sales. If you had told us influencer marketing would be a thing back in the 90s, we would’ve laughed you out of the room. The fact is, the world has changed, and social media is the norm. Weird, we know. While it’s easier to let …

07 Oct 2020

Impressions, Reach, Lookalikes, and More

Digital speak often sounds like a foreign language. Sometimes we’re not even sure what we’re talking about. To help you better wrap your brain around what is what, we’re breaking down impressions, reach and lookalike audiences. Reach vs. Impressions These two get confused a lot. That’s why we’re making it easy. Reach answers the question, “How many people saw my …

02 Oct 2020

Michigan Celebrates Small Business Case Study

Every year, we have the pleasure of being a part of the Michigan Celebrates Small Business (MCSB) Awards Gala, an event that celebrates and acknowledges the successes of small businesses across the state of Michigan. This time, we helped out with the event’s design assets, creating a fun and cohesive brand surrounding the event. Although the event was moved to …

30 Sep 2020

Developing Engaging Content

We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the content we create reflects our brand—edgy, sarcastic, funny and smart. Finding topics that will resonate with your target audience while also keeping content fresh and engaging is really hard. We like to think we do …

25 Sep 2020

The Importance of Market Research

You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies are not just pulled out of thin air. They’re based on information about consumers’ needs and preferences. How that information is gathered can differ—surveys, interviews, competitor analysis, etc. The important thing is you actually do …

23 Sep 2020

Morning People vs. Snooze People

Anyone out there a morning person? Do you wake up to birds chirping and Happy by Pharrell playing in your head? If so, WTF is wrong with you? We are the hit snooze at least 10 times, drink a gallon of coffee and debate washing our face type of people. We admit we have a few “morning people” on …

18 Sep 2020

Presidential PR Blunders

Don’t worry, we’re not gonna talk about that guy. It’d be way too easy. We want to focus on the weird, hilarious and just plain bonkers of our past presidents. Being in the public eye 24/7 means you’re gonna get caught saying or doing something stupid at some point. Isn’t the media great? Imagine if you were followed around by …

16 Sep 2020

Digital Conversion Tracking Tips

The world of digital marketing is confusing to most of us common folks, to say the least. You’ll hear words like funnel, metics, conversion, A/B and more. The fact is, if you are launching a digital campaign, you need to set goals and determine what a successful conversion is for your company or the campaign. You need to decide on …

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