Staying detached from your client work is a key part of being a graphic designer. That may sound really strange off the bat, but let me explain. The creation of a project for any artist has a personal connection to that individual in some way. Personal work especially speaks to who you are as a […]
McDonald’s: Land of the fruit and home of the salad. Wait, something seems a bit off. When we think of McDonald’s, dollar menu visions dance across our minds—delightfully greasy double cheeseburgers with super-sized sides and Diet Cokes comparable to the human head. As the largest fast food chain on the planet, McDonald’s has built a […]
Miley Cyrus is a daily topic of discussion in our office; Chantell cannot stop playing her music and the rest of us suffer through it. Beneath all the twerking, lingerie-inspired outfits and tongue flashing that puts Steven Tyler to shame, can we learn something from the girl who swung naked on a wrecking ball Let’s […]
Earlier last week we shared Chipotle’s new ad on our Facebook page. In case you don’t follow our every move (as you should), please devote the next three minutes of your life to the video below. In the October 2013 edition of Print, Sarah Whitman states the following about storytelling: “A great story is the […]
Whether you are creating or maintaining your brand image there are certain “rules” to follow to ensure the success of your brand. Patience: Consumers do not recognize brands overnight. Unless your brand has been around for years, it will take time to develop. Focus: Focus your brand and know your limits. Do not try to […]
As I sit here putting the finishing touches on my presentation for the Kalamazoo Business Expo tomorrow (nothing like waiting til the last moment), I realize how much information is out there on branding and social media. So in an effort to assist folks in sifting through the blogs, tweets, websites and more…I am summarizing, […]
Personal branding is a must. It is open season for jobs and employers are on the look-out for the right candidate. With networking events, golf outings, and more there is a plethora of opportunities for you to get out there. So what are you waiting for? West Michigan 101 Best and Brightest Companies to Work […]
Today I had the pleasure of speaking on personal brand at the Grand Rapids Young Professional’s Personal Growth Series. The topic – “Building Your Personal Brand.” Few people realize that you are your brand and your actions, appearance, and conversations shape and define that brand. I cannot stress enough how important it is for you […]
