In our industry, that we all know and love so dearly, there is a very extensive list of verbiage. With this long and ever-growing list comes a whole lot of confusion, misunderstanding and misconstruing of definitions. Whatever the cause may be, we are going to tackle the commonly misunderstood concepts of marketing and branding, in […]
Health care is changing at a rapid pace, this is not news. Robert M. Brecht, Ph.D., author of 5 Healthcare Marketing Trends to Watch in 2015 states that there are 2 reasons for this transition: One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. […]
In today’s world with knowledge only a keyboard click away, the amount of information can be overwhelming. We’ve picked out some of our favorite online design tools to share with you. Aspect Ratio Calculator Coding is hard enough without calculating new dimensions for your resized image. The aspect ratio calculator formats your images keeping the original […]
June 21 has come and gone, officially welcoming Summer 2015 to West Michigan. A season punctuated by bright, vibrant, crazy colors reminiscent of our fearless leader’s wardrobe, we chose to celebrate the passing of rain clouds and grey skies by pulling some of our favorite summer shades for head-to-toe, inside or outside, garden to garage inspiration. And because no […]
To begin 2015, we thought we would go back to the basics and investigate the building blocks of graphic design. Graphic design is not just about creating an awesome poster. A designer has to juggle fonts, imagery, and space to create a balanced layout. The most basic and most overlooked aspect of design is type, […]
Christmas is three days away and, during your mad wrapping dash around the house, you stumble upon the pile of Christmas cards that began arriving from family and friends after Thanksgiving. And then it clicks… that’s what you forgot to order this year. We all know how hectic the holidays can be. Add on the […]
All designers, writers and creatives have experienced the dread of sitting in front of a computer, a deadline lurking around the corner and nothing taking shape on the page. When you hit this point you have reached “creative block”. As we all hit the wall from time to time, it is helpful to have a […]
There’s a lot more to planning an event than, well, simply planning the damn thing. It takes massive amounts of energy and dedication to properly execute event logistics and planning (not to mention manpower). Beyond creating an event that flows smoothly with enough food and booze to keep guests happy, there is another level of event depth […]
As much as we hate (or love) to admit it, the first chilly days of fall have arrived — cue light jackets, chunky sweaters, [spiked] apple cider and the liquid gold that is a pumpkin spice latte. While this season brings many changes, the greatest is the gift of color. In anticipation of changing leaves and color […]
If someone told you, “You need to brand your company,” would you disagree? No. You may think your branding was complete when you found a logo, but the branding process does not stop there. Your company’s brand image should extend past a logo. Since we already shared our tips on designing a logo in July’s […]
