It may not bea glamorous topic, but knowledge of file types and uses is inherently necessary in the design industry. So how does this effect you? Well… every day, marketing, PR, communications and advertising professionals are in contact with the media, printers, publications, venues, social channels, and more, all of which are mediums carrying out a […]
#Team834 had the opportunity to host and participate in a Twitter Chat with Posh on Pennies, Ungenita Provost and Catherine Cassidy. The topic being one of our favorites, personal branding. We were able to welcome, Adrienne Wallace’s GVSU CAP 105 class along with a slew of other awesome tweeters. The full recap is below. [View […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
Websites don’t have to be pretty to be powerful. There is a lot of talk about user-friendly design and design thinking. Websites need to be optimized, focused on buyer personas (your target audiences), well architected, responsive and set up for the ultimate conversion for visitors. Websites do a lot, and when done correctly, they do […]
Here in West Michigan we are surrounded by a thriving art and design culture. The West Side is host to multiple art museums, art-focused organizations and a rich underground art scene. Last week, West Michigan Design Week brought these different communities together, showcasing a variety of disciplines including architecture, interior, graphic, and industrial design and much more. […]
‘Less is more’ is a little cliché, but for the sake of argument, we aren’t going to reinvent the wheel. It’s a concept that applies to a lot of different things: storage solutions, toilet paper, fonts, etc. The world would be a much more beautiful place if designers used this concept as a golden rule […]
Typography is absolutely essential to every project a designer creates: layout, composition, brand identity, etc., because type can convey almost any message to your audience. An image, graphic, or other elements a designer uses can present one message on its own and take on a totally different meaning when paired with different fonts, used in different ways. […]
Today we are taking things in a different direction. Today we are talking about design thinking. Since I am currently the most dissatisfied airline passenger there ever was, my perspective on this is coming from the consumer side, not the designer side. Design thinking is not what you would assume. It’s not about getting inside the mind […]
We live in a digital age. We are constantly consumed by so much digital messaging that we have to actively turn off those receptors to avoid advertising overload. By now, we can tell which social media posts and which images on our web browsers are trying to get us to purchase items we probably don’t […]
