REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Content Marketing is Changing

Share the goods.

Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl under there with you.
Content marketing is a lot of work. It’s creating a lot of content – words, images and videos – to post on your website, on your social media channels, everywhere. And content is changing. It’s more than just words and images on a page.

Content is Not Just Words on a Page

  • Images and visuals used. A picture is worth a thousand words, right?
  • Infographics. Creatively displaying a lot of content or data in a visual format that people will look at. It makes data interesting to the human eye.
  • We have always had TV commercials, now we have pre-roll video ads on YouTube and news sites, but brands can create videos to share exclusively online via social channels.
  • One of the most common forms of content today is blogging, a way to create articles and resources on your website based on your industry, your products and your solutions. These can be several-hundred words, but still easy to read and digest when reading online.
  • Live content. Yes, video can be in the moment with Facebook Live, Periscope and other great video sharing social channels. Add in live Tweeting and that’s a steady stream of content.
  • We’re a more mobile workforce and people as whole are always connected to at least one device. Now we can get “old fashioned blog articles” read to us, and get more in-depth with discussions and interviews that we can listen to on demand.

On average, multimedia content like infographics and video reached almost three times as many people and garnered 20 percent more attention time. – via Contently.
Multimedia is leading the way in reach and attention online. We know people don’t read online like they do offline, and that continues to be seen. Online marketing content should be visual to get attention, keep viewers engaged and get them to share or do what we want them to do.

Create The Right Content, and Share It In The Right Place

Know Your Audience

Before you get all overwhelmed about all of this content that needs to be created, the first step is to think about your target audiences. Yes, all content should be created for them. Content should be educational, informational, and entertaining – as much as you can be in your industry. Content should be on point with your brand, consistent in tone and voice.

Pick Your Channels Carefully

You don’t need to be everywhere for everyone. We use a little TLC – Think Like A Customer. Dig into what publications they read, where they hang out online and what’s important to them. If you’re talking to biomedical engineers, odds are they’re not going to hang out and find you on Facebook. Maybe check with an industry association website or LinkedIn group as a place to connect with them.

Connect Content to Your Website, Your Hub

When creating content, we always look at the website as a hub for information. In the online space, this is ultimately where we want people to go to take action – be it to sign up for an email list, shop, request a quote, read the full article, watch the full video, etc. Consider what you want readers/viewers to do after they see the content piece.
Also, from the search engine optimization SEO perspective, keep in mind that search engines don’t watch videos, listen to podcasts or look at your awesome infographics. Be sure to transcribe a video, blog about the podcast and describe & tag images and graphics correctly. This will help search engines find and index your various content. When they find it, then those searching for your topic areas will find it too.
Our team continues to create more types of content for our clients. From infographics, great visuals for Instagram, videos for websites and client events, and of course written content for blogs, articles and marketing collateral. All of which is becoming more visual, easy for viewers to scan, digest and comprehend.
What types of content you like to consume the most? While cute cat videos are great, unless you’re a veterinarian or cat whisperer, sharing these may get you good metrics, but nothing to impact the bottom line.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

1 0
Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

5 0
Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

3 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.