This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent of one another. More and more we are understanding how the two are interconnected and how the combination can increase your impact. Last weekend, the Grand Valley State University & […]
Disclaimer: This blog is not about employee advocacy. While that’s still very important, we are focusing on personal online brands, and why you and your employer should equally give a shit about them. If you examine the goals that you’ve set for your personal brand, you’ll find that the majority of these goals align with your place of employment – […]
A picture is worth 1,000 words… Cliche, right? We’ve heard this saying countless of times, but what does this mean and why do we care? How does this relate to branding and marketing? When we talk about brand strategy we consider multiple different aspects that make up a visual identity; The finite details are what can […]
One of the biggest challenges that brands encounter when maintaining or launching an online presence is keeping a consistent voice and tone. A brand’s voice is the first experience a consumer has when they engage with you over social media. An inconsistent brand voice can turn a potential customer off. Developing a brand’s messaging and personality/voice is just […]
Pantone’s 2017 Color of the Year: Greenery There has been a lot of talk about Pantone’s choice for the 2017 Color of The Year. We get so many questions as it relates to Pantone’s color direction, but the most frequently asked question is “should we use this color within our marketing, advertising or branding materials?” […]
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s my job to advise you on the colors, font choice, imagery and design aesthetic that is most appropriate for your company. The goal in any branding or rebranding effort is […]
We live and breathe branding at 834. In fact, we are in the midst of two very large projects which got us thinking about politics (because they’re hard to avoid) and the role branding plays. The 2016 election has been quite a doozy. It’s more like a reality TV show than a discussion on our […]
We’re stepping up our color palette game this fall with some complimentary fonts. So fancy. We’ve all been in a bit of a fall craze the last few weeks with the changing temperatures and colors, and of course, pumpkin spice and plaid everything. We’ve already shared with you some of our favorites of fall, so it […]
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding of the complexity that is the term, “brand.” A common misconception is that your logo mark = your brand. A logo is a key component of your visual brand, but doesn’t reflect the […]
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl under there with you. Content marketing is a lot of work. It’s creating a lot of content – words, images and videos – to post on your website, on your […]
