March 2, 2018
Of Course GR is a Great Place to Start a Small Business
On March 1,
February 2, 2018
The Importance of Brand Guidelines (From a Designer)
Have you ever swooned over a beautifully designed logo? Have you ever seen that same logo immediately ruined by the use of Papyrus, or a gaudy fluorescent color? Below is a short lesson on the importance of brand guidelines, and avoiding a graphic designer’s biggest pet peeve*– brand inconsistency. *OK– It’s my biggest pet peeve, but […]
November 2, 2017
Halloween Teaches a Lesson in Client Relations
Halloween just passed and in true 8THIRTYFOUR style, the day was marked with lots of treats…and a few tricks – we like to keep things interesting. We love holidays – they are a great opportunity to connect with clients, friends, and family in ways that are fun and unique. For Halloween, we spent some time […]
October 19, 2017
How To Humanize Your Brand
No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where these businesses differ is in the fact that not all of them will find ways to capture the human side of their brand in order to connect with their audience. […]
September 12, 2017
Brand Update: Treating Ourselves Like a Client
You know the adage “cobbler’s children never have shoes”? It’s a phrase that resonates around here. We LOVE our clients, and we LOVE what our clients do. Bringing a new client into the family means that whatever their world is, we are going to embrace it, learn it, and stay on the cutting edge of […]
August 17, 2017
Taglines and Your Brand
Just do it. Got milk? I’m Lovin It. As you read those taglines, I bet certain brand names popped into your head. I didn’t say their names, but the moment you saw those taglines, you pictured the company they represent. Nike. Milk. McDonald’s. When done right, a tagline can make your company a household name, […]
July 27, 2017
Why writing is important for design
Edit: Wow, you guys really like this blog! That’s why we updated it. Check out this blog, and then read our new edition to learn even more about design and writing. If you read Tuesdayâs blog âwhich, I’m sure you didâ you understand when we say writing tells a story. Similarly, writing in conjunction with […]
June 22, 2017
Design Inspo: Summer 2017
It’s officially summer, a.k.a. the best time of year! It doesn’t get much better than beaches, ice cream, drinks on the patio (beer for me, please). Summer is also the perfect time to get our design vibes flowing. Some of the summer design inspiration we are going to highlight is very reflective of 2017’s design […]
June 6, 2017
Bullseye: Why We Love Target's Knockout Branding
There’s one place on earth about 90% of shoppers can agree is “their happy place.” The wonderland of Target is indeed a tempting place to go. Whether you want to admit it or not, we’ve all gone to Target with the intention of buying a small list of items, and end up leaving with a hefty […]
June 1, 2017
Printing: It’s Complicated
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates a powerful connection. Print media offers longevity that many digital channels do not. Print provides an experience that is more than seeing, feeling, moving, and […]