Today, we are talking about your damn language. Swearing at work is a hot topic: research shows that people who swear are happier and smarter, but that doesn’t guarantee your boss and coworkers agree, or like to hear swear words in the office. This is a nuanced topic; swearing about something versus swearing at someone […]
Finding the right candidates for a job opening is tricky, to say the least. Often, in working with companies on marketing strategies, we discover that talent recruitment is a major pain point for the organization due to a shortage of skilled labor coupled with competitive offerings at other businesses. Surprisingly to us, most of the […]
The 8THIRTYFOUR team is known for being bold, creative and always ready to take on a challenge. That is why Miller Johnson, a well-known law firm with offices in Grand Rapids and Kalamazoo, sought our services when they decided it was time to launch a campaign that put a much-deserved spotlight on their female attorneys […]
No matter the business, more and more customers are turning to the digital space to find products and services that they need. The manufacturing industry is not excused from this digital trend. Many decision makers are starting out their search online, and if your brand isn’t represented well, they may not take action to connect […]
The basic formula to good graphic design is well-written copy and compelling visuals. If you’re a designer who has a team of bad-ass, content-driven copywriters (like we do), you really only have to worry about the latter. This is where photography comes into play. As the saying goes, “a picture is worth a thousand words.” […]
Great Lakes Health Connect is the leading health information exchange provider in the state of Michigan; the successful organization connected with us to assist in updating their logo and branding last year. GLHC has an amazing team that is committed to constant innovation. As the company has grown, its services have expanded into fields not […]
Our client roster is comprised of absolute rock stars: great companies with awesome people doing incredible work. That said, we always love the opportunity to grow our family, and are often asked to connect with potential new clients. In our work, potential business leads arrive in various ways (we have literally had people walk into […]
In 2000, Global Faith Network (GFN) was established as a Christian non-profit 501 c3 with the mission of improving health, education and economic conditions for children and families in Vietnam. Over the years, the organization has touched thousands of lives and has since moved their efforts to Guatemala. Today, GFN is actively partnering with Guatemalan […]
The Grand Rapids Pride Festival takes place annually in downtown Grand Rapids and features music, performances, activities, and delicious food in celebration of our LGBTQ community. This year’s festival is especially exciting because it is the 30th anniversary – and we were thrilled to help bring the festival’s design to life! Here is a peak […]
We don’t like to pick favorites, but if we had to, we would probably say that one of our favorite branding projects from last year was our work with Egypt Valley Country Club. You can’t quite put to a “tee” how much the organization appreciates their members (no putt intended). Aside from a love of […]
