March 30, 2018

Design Case Study – GR Pride Festival 2018

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The Grand Rapids Pride Festival takes place annually in downtown Grand Rapids and features music, performances, activities, and delicious food in celebration of our LGBTQ community.
This year’s festival is especially exciting because it is the 30^th anniversary – and we were thrilled to help bring the festival’s design to life! Here is a peak of the work behind-the-scenes to create the final result.

PURPOSE

Grand Rapids Pride Center, host of the Pride Festival, wanted to emphasize its 30^th anniversary through the overall design aesthetic for promotional pieces and announcements.
The theme “30 and Fabulous” aligned perfectly with the festival’s message: a celebration of happiness, beauty, and individuality, much like a person’s 30^th birthday party.

APPROACH

A successful design needed to convey that sense of celebration. The final product, pictured below, was inspired by the happiness of summer, the beauty in bright and eccentric colors, and the sensation of individuality you feel when you throw on a unique pair of shades.
This design has an energetic and modern aesthetic, with playful colors, shapes, and typography. It encompasses celebration and entertainment all in one: two main aspects of the Pride Festival.

We also wanted to be sure that the design concept for the festival seamlessly aligned with Grand Rapids Pride Center’s current logo and brand standards. The font family, Avenir, stayed cohesive with their current brand, however, we utilized its outlines to create a colorfully fun, layered effect on the type treatment for the “30 & Fabulous” tagline.
Also cohesive with their brand standards, the color palette used in the festival’s design is a brighter version of the Pride Center’s current rainbow palette.
After finalizing this concept, we ensured that all promotional pieces and announcements complemented each other to create recognition for the festival.

We loved helping Grand Rapids Pride Center convey the excitement surrounding their 30^th anniversary celebration, and giving the festival’s design a modern, playful refresh. We may make it look easy, but successful design requires a perfect blend of art and science.
We hope to see you this summer at the Grand Rapids Pride Festival on Saturday, June 16, from 12pm to 10 pm!

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It`s not about who you know, it`s about who knows you.

Kim recently talked to the @barry.chamber.eda Administrative Professionals Luncheon about Big Deal Energy™ and what it means to own what makes you weird, because that`s what makes you memorable.

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Open post by 8thirtyfour with ID 18577853890038041

It's not about who you know, it's about who knows you. Kim recently talked to the @barry.chamber.eda Administrative Professionals Luncheon about Big Deal Energy™ and what it means to own what makes you weird, because that's what makes you memorable.We're hosting workshops starting in June. Trust us, they're going to be a blast.Register at the link in bio.

Companies investing in skills development programs retain 58% more employees. Mentorship programs specifically increase retention by 38%. - World Economic Forum / LinkedIn Learning

The cost of doing nothing is one we can`t afford. Calculate what turnover costs you at the link in bio.

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Companies investing in skills development programs retain 58% more employees. Mentorship programs specifically increase retention by 38%. - World Economic Forum / LinkedIn LearningThe cost of doing nothing is one we can't afford. Calculate what turnover costs you at the link in bio.

Skill gaps cost more than turnover. When your team lacks critical thinking and communication, you become the default solution for every problem, pulled away from growth and strategy to handle what employees should be able to figure out on their own.

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Open post by 8thirtyfour with ID 18083622707166479

Skill gaps cost more than turnover. When your team lacks critical thinking and communication, you become the default solution for every problem, pulled away from growth and strategy to handle what employees should be able to figure out on their own.That's exactly what Kim talked to buisiness owners about the Michigan Celebrates Small Business Summit, and "not hiring" isn't the answer. We created 8THIRTYFOUR Skills Survival School as the fix; it's an integrated approach, because it has to be. Calculate what turnover is costing you at the link in bio.

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Own your own power and take what you deserve. Our first Big Deal Energy™ Workshop is on June 23. Link in bio.

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Women are redefining success on their own terms. They're leaving corporate America and starting businesses, where they can determine their own career trajectory. It's why Kim started 8THIRTYFOUR nearly 20 years ago.Own your own power and take what you deserve. Our first Big Deal Energy™ Workshop is on June 23. Link in bio.

The people who have told you to tone it down... they`re just jealous.

On April 22, Kim will be at the Barry County Administrative Professionals Luncheon talking about why you need to own what makes you weird, because it`s exactly what makes you memorable.

Register at the link in bio.

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The people who have told you to tone it down... they're just jealous. On April 22, Kim will be at the Barry County Administrative Professionals Luncheon talking about why you need to own what makes you weird, because it's exactly what makes you memorable. Register at the link in bio.

People are the hardest part of running a business. They`re also the hardest part to do right.

In our most recent blog, Kim explains the need to teach those skills and the cost if you don`t. It`s why we launched Skills Survival School, our fix to the problem.

Read the blog and learn more at the link in bio.

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Design Case Study – GR Pride Festival 2018

PURPOSE

APPROACH

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