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Clients We Love: Egypt Valley Country Club

Share the goods.

A coffee cup sits next to a laptop with white font that reads, "The quality of the end product is dependent on the quality of the process."

We don’t like to pick favorites, but if we had to, we would probably say that one of our favorite branding projects from last year was our work with Egypt Valley Country Club.
You can’t quite put to a “tee” how much the organization appreciates their members (no putt intended). Aside from a love of golf, the vibrant community at Egypt Valley Country Club emphasizes the importance of relaxation and creating lasting memories with family and friends.
As a lifestyle brand, Egypt Valley came to us when they needed to refresh their brand and messaging in order to accurately capture the current spirit of the club.

SETTING GOALS

Whenever we kick off a project, we work with our clients to identify clear and measurable goals to ensure that we understand what success looks like for them, beyond physical deliverables. For this project we applied metrics to key parts of their business that their brand impacts. We also identified all of the different ways that the new visual brand and messaging would be used, to make sure that the work we created would function effectively.
A key guide for our work was EVCC’s appreciation for their current members – a hallmark of the Club from its very first years of operation. Any brand updates would need to resonate with this important group, as well as be appealing to future members.

COMMUNICATIONS IS AN ART (AND A SCIENCE)

Everything our agency does is guided by data, even visual communications. Our team created custom surveys for staff, present members, and other key stakeholders. We spent time at the Club to see the space and team in action, and also conducted research and a detailed competitive analysis.
We took all of this information to clearly identify what makes EVCC special and appealing.

BRINGING IT TO LIFE   

With data in-hand, we were able to guide the direction of the new visual brand and messaging. Creating a new logo and brand guide that were guided by specific attributes, as well as a robust messaging guide with everything from an updated elevator speech to sample language for each audience, all captured the unique essence of EVCC.
Offering a variety of opportunities and events, fine dining and sociable drinking, phenomenal golf and exciting activities, Egypt Valley really does offer something for everyone. The friendly staff is amazing, and their inclusive atmosphere continually welcomes new members.
Egypt Valley’s new identity better reflects its commitment to providing a place to create lasting memories, and a vacation destination that is right down the road.
Is your visual brand and current messaging hitting the mark with your target audience? If it isn’t, we would love to help – contact us today!

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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