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Halloween Teaches a Lesson in Client Relations

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An orange background with cartoon cats features a witch hat and the words, "This is no trick, here is a treat! 8THIRTYFOUR Integrated Communications."

Halloween just passed and in true 8THIRTYFOUR style, the day was marked with lots of treats…and a few tricks – we like to keep things interesting.
We love holidays – they are a great opportunity to connect with clients, friends, and family in ways that are fun and unique.
For Halloween, we spent some time brainstorming a few different ideas like HalloWINE, Boooo(ze)!, and Halloweenie…and not only did we discover how expensive it is to overnight-ship organic hotdogs, we also spent time as a team thinking about how client engagement aligns with our brand. We landed on a simple gesture and message that while not over the top, taught us two things.

  1. A little goes a long way
  2. Our customers appreciate it

Our Halloween treats weren’t complicated, but they made an impact and made our clients smile.

And now, with Halloween barely behind us, it’s time to start thinking ahead.
End of the year holidays are right around the corner: how will you connect with your customers and clients in meaningful ways that support your brand? If you aren’t sure where to start, we would love to help! Maybe this year your organization could make a donation to a cause you care about instead of sending gifts. Perhaps a New Year’s card is more appropriate. Specific holiday celebrations might not align with your brand, so what is the right fit?
Whatever you decide, just make sure that you have our updated mailing address on your gift list! We kid, we kid. We know you already updated our address months ago.
But seriously, let’s chat about your end of year gifts or celebrations, and create a memorable strategy. Taking the time to brainstorm is not only a great team building exercise but also can have a positive impact on your clients.
 
So, don’t wait. Start planning now!

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
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Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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