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Maintaining your Brand

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Whether you are creating or maintaining your brand image there are certain “rules” to follow to ensure the success of your brand.

Patience:
Consumers do not recognize brands overnight.  Unless your brand has been around for years, it will take time to develop.

Focus:
Focus your brand and know your limits.  Do not try to please the masses.  Consider your intended target audience and go from there.  A brand loses its strength when it is not consistent.  Consistency helps you build a lasting relationship with your target market.

Difference:
Stand out amongst the competition.  If there are multiple other products/services out there similar to yours, what makes your brand different? Focus on these differentiators when marketing your brand.

Public Relations:
Use PR to build your brand, and then use PR to maintain it.

Be Social:
Utilize social media to create conversations around your brand. Being found on social networks gives your audience the ability to build relationships with you.

Customer Service:
Make the consumer experience positive.  Focus on customer service, first impressions and the quality of your product or service.

Are the brands you know and love on the right path?  Tell us about it…

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.