Mood boards serve as a bridge between concepts and the creation of a brand. They are your design process roadmap, if you will. They identify images, fonts, patterns, textures and colors before you begin developing the actual brand. Picture this, a client wants a vintage, retro feel for their new coffee shop and bakery. It’s […]
This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture of him moderating a panel for Grand Valley State University & Ferris State University Public Relations Student Society of America called PR for Art: Design & Creative Thinking. The panel […]
When most people think about “brand refresh,” they think about a new logo, colors, fonts, composition, etc. It is so much more, it is about your brand story, culture, customers and how you’ve evolved. Take us for example. We refreshed our brand several years ago, there were key reasons for it. 834 Design & Marketing […]
We’re pretty sure a person’s attention span nowadays is .00001 second, which means no one is reading all of those words you’re writing. In fact, are you still here? Before you dive into the exciting world of infographics, let us explain the types. They rose in popularity around 2012, but not a lot of thought […]
Our Top Case Studies from 2021 We did like a lot, a lot this past year. We told you all about it in our Top 5 Agency Wins and Top 5 PR Wins, but we didn’t even cover the half of it. Lucky for us, you’re here reading this fabulous, not “meta” at all blog, […]
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be […]
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to share our journey with you. Cubi Market is a shopping experience that makes buying local and fresh incredibly easy. They curate hard-to-find products from local artisans and farmers and make […]
TOC Logistics International is one of those clients who has a super special place in our hearts. Maybe that’s because we’ve been working with them for almost a decade, or maybe it’s because they never fail to make us laugh. Their sarcasm rivals our own. We created TOC’s first website about a gazillion years ago […]
Are you even a creative firm if you don’t write about design trends for the year? This past year has inspired some pretty cool trends for us creatives. We’re talking sustainability and representation, thrown in with a bit of nostalgia. All-natural It’s all about earth tones, texture, sustainability and embracing organic. It seems 2021 has […]
