Strategy and branding projects are some of our favorites. Especially when they are companies making significant steps to make the world a better place. Our client, Mana Pacific is a social impact company that develops, finances, and de-risks scalable island resiliency projects in Hawaii and the 22 Pacific Island Countries and Territories. Sound simple, right? […]
It’s winter, in Michigan and we have at least 60 more days of it. It’s hard to tell when we’re spending all day, every day inside. Get outside and experience Michigan winter with some of our favorite color palettes.Make some hot cocoa, grab a blanket, and snuggle with a furry friend. Let’s take a trip […]
First off, if you haven’t read part one of our Healthy Battle Creek case study, go do that now. We’ll wait.All set? Good. Let’s continue. Like we said last time, Healthy Battle Creek is an awesome initiative in Battle Creek designed to help provide PPE and food for the community during the COVID-19 pandemic. It’s […]
We know the phrase “work from home” has taken on a new meaning in these last several months…or has it been years? We usually write our color palette blogs around seasons, which if you think of it…WFH kinda is. Since it would appear none of us are going anywhere for a while, we present to […]
We can’t contain ourselves anymore. We LOVE fall, including the scarves, cozy sweaters, falling leaves, crisp autumn air, spiked apple cider and plaid…all the plaid. We’ll even drive by an apple orchard once in a while and wave to the people standing in line for hours to grab those doughnuts. Our most favorite part of […]
Every year, we have the pleasure of being a part of the Michigan Celebrates Small Business (MCSB) Awards Gala, an event that celebrates and acknowledges the successes of small businesses across the state of Michigan. This time, we helped out with the event’s design assets, creating a fun and cohesive brand surrounding the event. Although […]
Here’s a little trivia to start off your Wednesday. The term “brand” originated in the wild, wild west to refer to the mark that cattle ranchers “branded” on their cattle. It’s evolved to now encompass much more than just a name or a symbol. We’ve written a lot, and we mean a lot on branding. […]
We write this blog every season and you love it. Apparently, someone pinned an old, very old color palette blog, and it’s the little pin that could. Summer in Michigan is what songs are written about, just ask Kid Rock. We spend our time outside by fires, camping, hiking, boating and swimming. The 2020 summer […]
Did you know over 2 billion users visit YouTube each month? Every day, people watch over a billion hours of video and generate billions of views. These aren’t professionally produced videos. A lot of the content is shot on an iPhone, edited and then posted. Videos don’t require a huge budget, fancy equipment and paid […]
Do you know your customers? Like really, really know them? Are you in the know with their interests, challenges, goals, family make up, financial standing, likes and dislikes? Audience personas are meant to take the mystery out of who your customers are. Making mass generalizations based on what you think you know about your customers […]
