January 8, 2021

Healthy Battle Creek Case Study Part 2

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First off, if you haven’t read part one of our Healthy Battle Creek case study, go do that now. We’ll wait.
All set? Good. Let’s continue.

Like we said last time, Healthy Battle Creek is an awesome initiative in Battle Creek designed to help provide PPE and food for the community during the COVID-19 pandemic. It’s no wonder we’re so proud to be part of the movement. Here’s how else we helped out.

Our Task

Our team was first tasked with developing a logo for Healthy Battle Creek. Following the initial logo design, we created a full brand, landing page, and print collateral before their first PPE drive. Did we mention this was all done in a week? Yeah, we’re pretty awesome.

Goal

When developing the logo and brand, we wanted to encompass the themes of community and inclusivity. It was necessary for the overall brand to feel fun, family-friendly, and supportive. The goal was to bring awareness to the new initiative and to let people know about the drive.

Process

Our branding process is a ton of fun. We followed these steps to develop Healthy Battle Creek’s logo.

First, we met with the Healthy Battle Creek team to chat through their initial thoughts about how they envisioned the brand for their new initiative.
Our creative team drafted up lots of logos.
We held an internal battle royale to pick our favorites.
We presented the top three logo options and two color palettes to our client.
From there, we went back and forth with Healthy Battle until they were happy.
We created the awesome, community-focused logo below!

Following the logo creation, we finalized the overall brand. The color palette was important to us to convey the themes the brand needed to embody. We landed on an inviting, warm and bright color scheme to showcase this.

Once we found a color palette that complemented the logo and overall “vibe” of the brand, we were able to crank out several cohesive deliverables to get the word out about the PPE drive. These deliverables included direct mailers, social media graphics, a landing page, and more.
Below are some of our favorites:

We’re all about integrated, especially when it comes to branding and design. We want to ensure that all pieces, from print to digital, are consistent and align with your overall brand!

Need help getting your brand out there? Get in touch.

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It's not about who you know, it's about who knows you. Kim recently talked to the @barry.chamber.eda Administrative Professionals Luncheon about Big Deal Energy™ and what it means to own what makes you weird, because that's what makes you memorable.We're hosting workshops starting in June. Trust us, they're going to be a blast.Register at the link in bio.

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Skill gaps cost more than turnover. When your team lacks critical thinking and communication, you become the default solution for every problem, pulled away from growth and strategy to handle what employees should be able to figure out on their own.That's exactly what Kim talked to buisiness owners about the Michigan Celebrates Small Business Summit, and "not hiring" isn't the answer. We created 8THIRTYFOUR Skills Survival School as the fix; it's an integrated approach, because it has to be. Calculate what turnover is costing you at the link in bio.

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Women are redefining success on their own terms. They're leaving corporate America and starting businesses, where they can determine their own career trajectory. It's why Kim started 8THIRTYFOUR nearly 20 years ago.Own your own power and take what you deserve. Our first Big Deal Energy™ Workshop is on June 23. Link in bio.

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The people who have told you to tone it down... they're just jealous. On April 22, Kim will be at the Barry County Administrative Professionals Luncheon talking about why you need to own what makes you weird, because it's exactly what makes you memorable. Register at the link in bio.

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Open post by 8thirtyfour with ID 18073396361649444

People are the hardest part of running a business. They're also the hardest part to do right. In our most recent blog, Kim explains the need to teach those skills and the cost if you don't. It's why we launched Skills Survival School, our fix to the problem.Read the blog and learn more at the link in bio.

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