January 8, 2021

Healthy Battle Creek Case Study Part 2

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8THIRTYFOUR

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First off, if you haven’t read part one of our Healthy Battle Creek case study, go do that now. We’ll wait.
All set? Good. Let’s continue.

Like we said last time, Healthy Battle Creek is an awesome initiative in Battle Creek designed to help provide PPE and food for the community during the COVID-19 pandemic. It’s no wonder we’re so proud to be part of the movement. Here’s how else we helped out.

Our Task

Our team was first tasked with developing a logo for Healthy Battle Creek. Following the initial logo design, we created a full brand, landing page, and print collateral before their first PPE drive. Did we mention this was all done in a week? Yeah, we’re pretty awesome.

Goal

When developing the logo and brand, we wanted to encompass the themes of community and inclusivity. It was necessary for the overall brand to feel fun, family-friendly, and supportive. The goal was to bring awareness to the new initiative and to let people know about the drive.

Process

Our branding process is a ton of fun. We followed these steps to develop Healthy Battle Creek’s logo.

First, we met with the Healthy Battle Creek team to chat through their initial thoughts about how they envisioned the brand for their new initiative.
Our creative team drafted up lots of logos.
We held an internal battle royale to pick our favorites.
We presented the top three logo options and two color palettes to our client.
From there, we went back and forth with Healthy Battle until they were happy.
We created the awesome, community-focused logo below!

Following the logo creation, we finalized the overall brand. The color palette was important to us to convey the themes the brand needed to embody. We landed on an inviting, warm and bright color scheme to showcase this.

Once we found a color palette that complemented the logo and overall “vibe” of the brand, we were able to crank out several cohesive deliverables to get the word out about the PPE drive. These deliverables included direct mailers, social media graphics, a landing page, and more.
Below are some of our favorites:

We’re all about integrated, especially when it comes to branding and design. We want to ensure that all pieces, from print to digital, are consistent and align with your overall brand!

Need help getting your brand out there? Get in touch.

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The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

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AI doesn`t treat every source equally; it trusts what`s credible, cited, and current, like news coverage.

Showing up in the right places isn`t just good PR. It`s how the robots (and the humans) get you right.

Read the full blog at the link in bio.

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Open post by 8thirtyfour with ID 18141485725556889

AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

23 2

Open post by 8thirtyfour with ID 18054365240537765

"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

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Open post by 8thirtyfour with ID 17895511302506558

It's 9 months that is impossible to sum up in a video - but here's just a taste.

This Women's Entrepreneurial Fellowship is resources, mentorship, and connections that you can't build anywhere else. We're so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

Another cohort of the Women`s Entrepreneurial Fellowship just graduated, and honestly, the numbers only tell half the story.

The real value comes from the friendships, the business (and life) changing advice, and the community that shows up long after the program ends.

As one fellow said: "The other women in that room are not your competition. They are your curriculum."

Congrats to this incredible group.

Read the latest program blog at the link in bio.

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