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Healthy Battle Creek Case Study Part 2

Share the goods.

Healthy Battle Creek Case Study Part 2

First off, if you haven’t read part one of our Healthy Battle Creek case study, go do that now. We’ll wait.
All set? Good. Let’s continue.

Like we said last time, Healthy Battle Creek is an awesome initiative in Battle Creek designed to help provide PPE and food for the community during the COVID-19 pandemic. It’s no wonder we’re so proud to be part of the movement. Here’s how else we helped out.

Our Task

Our team was first tasked with developing a logo for Healthy Battle Creek. Following the initial logo design, we created a full brand, landing page, and print collateral before their first PPE drive. Did we mention this was all done in a week? Yeah, we’re pretty awesome.

Goal

When developing the logo and brand, we wanted to encompass the themes of community and inclusivity. It was necessary for the overall brand to feel fun, family-friendly, and supportive. The goal was to bring awareness to the new initiative and to let people know about the drive.

Process

Our branding process is a ton of fun. We followed these steps to develop Healthy Battle Creek’s logo.

  • First, we met with the Healthy Battle Creek team to chat through their initial thoughts about how they envisioned the brand for their new initiative.
  • Our creative team drafted up lots of logos.
  • We held an internal battle royale to pick our favorites.
  • We presented the top three logo options and two color palettes to our client.
  • From there, we went back and forth with Healthy Battle until they were happy.
  • We created the awesome, community-focused logo below!
Healthy Battle Creek Logo
Healthy Battle Creek Favorite Deliverables
Healthy Battle Battle Creek Favorite Deliverables

Following the logo creation, we finalized the overall brand. The color palette was important to us to convey the themes the brand needed to embody. We landed on an inviting, warm and bright color scheme to showcase this.

Once we found a color palette that complemented the logo and overall “vibe” of the brand, we were able to crank out several cohesive deliverables to get the word out about the PPE drive. These deliverables included direct mailers, social media graphics, a landing page, and more.
Below are some of our favorites:

We’re all about integrated, especially when it comes to branding and design. We want to ensure that all pieces, from print to digital, are consistent and align with your overall brand!

Need help getting your brand out there? Get in touch.

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The @womeninhospitalityleadership Conference is happening on November 10 and @bodespeaks will be speaking about her favorite topic: Big Deal Energy. Kim will help attendees turn the things they`ve been told to hide into their greatest professional asset, leaving with a personal brand that gets them sought out, referred, and remembered.

That’s just the beginning. She’s also hosting an Uncomfortable Conversations workshop to talk about the hard cost of soft skills. You know the drill: employers think Gen Z is lazy, entitled and will quit the second things get hard. Gen Z thinks employers are out of touch and a pain in the a**. Kim is bringing all of it to the table, and participants will leave with real takeaways for managing their people and getting the best out of them.

Plymouth. November 10. These are the rooms to be in. Ticket Sales close October 30th. Register at the link in bio.

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You don’t want to miss this one… The @womeninhospitalityleadership Conference is happening on November 10 and @bodespeaks will be speaking about her favorite topic: Big Deal Energy. Kim will help attendees turn the things they've been told to hide into their greatest professional asset, leaving with a personal brand that gets them sought out, referred, and remembered. That’s just the beginning. She’s also hosting an Uncomfortable Conversations workshop to talk about the hard cost of soft skills. You know the drill: employers think Gen Z is lazy, entitled and will quit the second things get hard. Gen Z thinks employers are out of touch and a pain in the a**. Kim is bringing all of it to the table, and participants will leave with real takeaways for managing their people and getting the best out of them. Plymouth. November 10. These are the rooms to be in. Ticket Sales close October 30th. Register at the link in bio.

Cardio, but make it Zoomies with Frank.

Just another morning in @bodespeaks life, where a dog is running laps around the office and the camerawoman is… trying to keep up.

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Cardio, but make it Zoomies with Frank. Just another morning in @bodespeaks life, where a dog is running laps around the office and the camerawoman is… trying to keep up.

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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Who made all these rules anyway? Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family. We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you. Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses. Listen to the full episode in bio.

We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means. Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…) How do you “square up”? #trending #fyp #squareup #agencylife
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