Stop throwing shit against the wall to see what sticks, it ain’t a strategy (much like “ain’t” ain’t a word) and it’s making the rest of us social media managers look bad. Let’s talk about actual strategies for effective social media marketing. We’re gonna start with a social media style guide, we have these for […]
It is exhausting keeping up with all the changes Meta makes. Being a social media manager takes all sorts of talents, from juggling all the tasks, staying educated on all the trends, creating content, designing, monitoring, analyzing, responding…you get the idea. On top of all of that, we have to continually check what each social […]
The world of social media is constantly evolving, and we’re not just talking about the image or video sizing—although there is a blog for that. This blog will more than likely be outdated the second we post it, but we’re attempting to map out what you can expect or should be preparing for in 2023. […]
We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track our work. Our team spends a lot (like a lot) of time figuring out which metrics to track, how our tactics impact them, and whether or not posting a bunch […]
Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So let’s get ahead, dive in, and see where things are going. Video (Duh) Everybody already knows this. As the average user’s attention span drops to 8 seconds, the feat is […]
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and poof…you’re cruising. If only it were that simple, to be clear…it’s definitely not. You’re not the Kardashians with millions of followers and a super engaged audience. As […]
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what content is best (video, photos, gifs)…the list goes on. I mean, will the picture of the dog drinking a margarita get more engagement than the video of Kim drinking wine? […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
Social media management is EXHAUSTING. We are constantly reading up on trends, adapting to the latest changes in algorithms, testing different types of content, developing and creating graphics, monitoring, reporting…and the list goes on and this is just for Instagram. Forbes reports TikTok has emerged as the most intriguing platform for marketers in 2021, surpassing […]
