We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track our work. Our team spends a lot (like a lot) of time figuring out which metrics to track, how our tactics impact them, and whether or not posting a bunch […]
Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So let’s get ahead, dive in, and see where things are going. Video (Duh) Everybody already knows this. As the average user’s attention span drops to 8 seconds, the feat is […]
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and poof…you’re cruising. If only it were that simple, to be clear…it’s definitely not. You’re not the Kardashians with millions of followers and a super engaged audience. As […]
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what content is best (video, photos, gifs)…the list goes on. I mean, will the picture of the dog drinking a margarita get more engagement than the video of Kim drinking wine? […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
Social media management is EXHAUSTING. We are constantly reading up on trends, adapting to the latest changes in algorithms, testing different types of content, developing and creating graphics, monitoring, reporting…and the list goes on and this is just for Instagram. Forbes reports TikTok has emerged as the most intriguing platform for marketers in 2021, surpassing […]
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on for our recap of This Week in Media. Why are we listening to these bald men? For whatever reason, people are obsessed with the former host of Fear Factorâs podcast, […]
HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences and they want it yesterday. We dug into the 68 page report and pulled out what we feel are the most important takeaways. We highly encourage giving the entire […]
If you haven’t heard the news that Facebook has changed their name to “Meta” then you’re probably living your best life off the grid. Since the announcement was made, our digital-loving-selves have been drinking from the Twitter firehose and we gotta tell ya, there is some real great stuff out there. As a group of […]
