What can LinkedIn do for CPAs? The answer? A lot. We had the opportunity and the privilege to speak at the Michigan Association of CPAs Small Business Practitioner Conference at Soaring Eagle Casino (I know rough job) recently on the topic of LinkedIn. Every time we are asked to speak, we want the audience to […]
Social media, how much time can it really take? A post here and there to Facebook, a tweet a day. Easy peasy…right? We tell our clients that you get out of it what you put in it. Let’s take Facebook for example. We recommend that you post once a day, which is not a lot. […]
It has been a very interesting few weeks for me in regards to social media. It has reiterated to me the power that comes with using social media, and the choice that you, the media or a company has in using it. You have a choice when you are scheduling that tweet or crafting that […]
As I sit here putting the finishing touches on my presentation for the Kalamazoo Business Expo tomorrow (nothing like waiting til the last moment), I realize how much information is out there on branding and social media. So in an effort to assist folks in sifting through the blogs, tweets, websites and more…I am summarizing, […]
