When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will ever interact with Khloe, Kim or Kourtney (which is 100% fine by us). There are a lot of benefits to working with influencers, but the landscape has changed; your customers […]
Apparently, we’re a little obsessed with TikTok lately…Kim blames this on her brother sending her videos no less than 3 times a day and the staff nonstop discussing cleaning, make-up, cooking and dance tips. Some of us do not TikTok—Jen, Kim, Ro, Skye—so these tips come from the rest of the team. While TikTok is […]
Ever wonder what the hell “cap” means or why people keep throwing around canceled like it’s an adjective? Us too. Which is why we figured, if we can benefit from a blog on Gen Z slang and what the hell it all means, so can you. Special thanks to intern Emma for ensuring we maintain […]
TikTok users doubled during the pandemic. Let us say that again – doubled. The network has 689 million users internationally – um, wow. Revenue in 2020 is estimated at $1 billion, so like, a tiny fraction of Jeff Bezos’ fortune. All of us find it pretty hilarious. Some of us watch it for the dogs, […]
We have a lot of fun with our client’s social media. We get to educate, inform, entertain and engage with their target audience based on the types of content we create and post. We stick by the following hard and fast rules to ensure things don’t get stale and avoid boring our followers. Be Consistent […]
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
The latest tool in PR pros’ toolboxes is the invite-only social networking app, Clubhouse. People are going crazy to get access to find out what all the buzz is about. Clubhouse users can listen in on conversations, interviews and chats or discussions between “interesting” people on various topics. According to The Guardian, “it’s kind of […]
The latest controversy surrounding Trump’s posts on Facebook, the movie, Social Dilemma, and Russian hackers all have one thing in common—Mark Zuckerberg. Zucked In What started out as a Harvard prank has become the largest social network in the world and skyrocketed Zuckerberg to international fame. Today, Facebook has over 2.5 billion users. The powerful […]
Did you know over 2 billion users visit YouTube each month? Every day, people watch over a billion hours of video and generate billions of views. These aren’t professionally produced videos. A lot of the content is shot on an iPhone, edited and then posted. Videos don’t require a huge budget, fancy equipment and paid […]
