It’s hard enough to find a job these days. Even harder to keep one. Downsizing due to economic pressures. High prices with no relief in sight. The weight of the world, if not on our shoulders, is definitely weighing on our hearts and giving all of us an intense case of anxiety. This is the […]
Growth is uncomfortable, but it’s necessary. Kim was recently quoted in an Inc. Magazine article about how many small business owners struggle to choose between growth and profitability. It’s a much harder decision than most want to admit. Here’s what she said: “When you invest in growth, your profitability will take a hit. You can’t […]
A few weeks ago, I got a question from a client that I haven’t heard in a while: “Can you measure a website?” It made me realize just how much I take our understanding of digital metrics for granted. As people who are living and breathing this stuff every day, it’s easy for us to […]
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]
“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if you over-rely on a tool versus your own brain, skills, and lived experience, then you’ve lost the plot. Our job is to build relationships, trust, and connect with the audience […]
Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title to this article wasn’t so catchy, I’d start a petition to rebrand “soft skills,” cause there is nothing soft about the cost to small businesses. The term, that I shall […]
