March 18, 2026
March 11, 2026
Growth or Profitability?
Growth is uncomfortable, but it’s necessary. Kim was recently quoted in an Inc. Magazine article about how many small business owners struggle to choose between growth and profitability. It’s a much harder decision than most want to admit. Here’s what she said: “When you invest in growth, your profitability will take a hit. You can’t […]
March 4, 2026
How to Measure Websites in 2026
A few weeks ago, I got a question from a client that I haven’t heard in a while: “Can you measure a website?” It made me realize just how much I take our understanding of digital metrics for granted. As people who are living and breathing this stuff every day, it’s easy for us to […]
February 25, 2026
Meeting Journalists Where They Are
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]
February 20, 2026
AI & You: Are You Losing Your Voice?
“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if you over-rely on a tool versus your own brain, skills, and lived experience, then you’ve lost the plot. Our job is to build relationships, trust, and connect with the audience […]
February 4, 2026
The Hard Cost of Soft Skills
Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title to this article wasn’t so catchy, I’d start a petition to rebrand “soft skills,” cause there is nothing soft about the cost to small businesses. The term, that I shall […]
January 28, 2026
David & Goliath: Your “Disadvantages” Are Your Advantages
January 21, 2026
I want you to own your weird.
January 14, 2026
Building a Business Around Belonging
January 7, 2026