8THIRTYFOUR, Author at 8THIRTYFOUR

March 4, 2026

How to Measure Websites in 2026

A few weeks ago, I got a question from a client that I haven’t heard in a while: “Can you measure a website?” It made me realize just how much I take our understanding of digital metrics for granted. As people who are living and breathing this stuff every day, it’s easy for us to […]

February 25, 2026

Meeting Journalists Where They Are

There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]

February 20, 2026

AI & You: Are You Losing Your Voice?

“We have a policy, approved tools, and rules on how to use it. We are communicators; authenticity and trust govern everything we do, and if you over-rely on a tool versus your own brain, skills, and lived experience, then you’ve lost the plot. Our job is to build relationships, trust, and connect with the audience […]

February 4, 2026

The Hard Cost of Soft Skills

8THIRTYFOUR Skills Survival School, Business Ownership
3 min read
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8THIRTYFOUR
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Soft is a terrible word, right up there with moist, and when you couple it with skills, it becomes even more gag-worthy. If the title to this article wasn’t so catchy, I’d start a petition to rebrand “soft skills,” cause there is nothing soft about the cost to small businesses. The term, that I shall […]

January 28, 2026

8THIRTYFOUR Skills Survival School, Business Ownership
0 min read
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8THIRTYFOUR
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November 19, 2025

Author: 8THIRTYFOUR

How to Measure Websites in 2026

Meeting Journalists Where They Are

AI & You: Are You Losing Your Voice?

The Hard Cost of Soft Skills

David & Goliath: Your “Disadvantages” Are Your Advantages

I want you to own your weird.

Building a Business Around Belonging

You Broke It. Give Us Time to Fix It.

The Gen X Survival Guide to Soft Skills

There Is No Magic Formula (And That’s Actually Good News)

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