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5 Brilliant Brands Killing It with Video

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A camera on a tripod films activity over a lake.

Video content is on the rise, and the team at 8THIRTYFOUR can definitely get behind this trend. Utilizing video is a great way to educate or entertain viewers, as well as, promote your brand. We are loving how versatile this medium is, and how it’s pushing boundaries in the world of marketing. Below are 5 brilliant brands that are absolutely killing it with their video content, in a wide variety of ways.

NIKE

https://www.youtube.com/watch?v=whpJ19RJ4JY
Nike – Dream Crazier
In just days, Nike’s new commercial “Dream Crazier”, has gone viral all over social media. Narrated by Serena Williams, the clip shows the struggles endured by female athletes, and how they ultimately overcome them. This isn’t the first time that Nike has pushed the boundaries, and used their large brand (and even larger following) as a platform for social justice, and we are all about it!

DELOITTE

The video, "Will you fit into Deloitte" by Rapt Media shows a play button over it. Deloitte New Zealand – Will You Fit Into Deloitte
The accounting powerhouse, Deloitte New Zealand, took their recruiting video to a whole new level with an interactive feature. This unique video, which is filmed in the point of view of the person who’s watching, guides you through a day in the life at Deloitte. It offers interactive questions throughout the video to gauge if you’d fit in there. Talk about engagement!

GOOGLE

https://www.youtube.com/watch?v=aJaSCqPvwOA
Google – #HeyGoogle, Let’s Go to the Movies
Who’s surprised that our friend Google made our list? In this hilarious spot, that was originally aired during the Oscars this week, features characters from movies (that we all know and love) using their beloved Google devices. We love that they added an element of humor and incorporated familiar video footage. Google also proves that even our favorite movie characters rely on their smart phones.

AERIE


Aerie – Introducing #AerieREAL Role Models
Across all platforms, lingerie lifestyle retailer, Aerie, has been known for their authenticity; using retouch-free models of all shapes and sizes. We appreciate the rawness of this clip, and the movement towards body positivity and more relatable role models for younger generations.

THE NORTH FACE


The North Face – Walls Are Meant For Climbing Video Series
It’s about to get super inspirational with The North Face’s video series called “Walls Are Meant For Climbing” featuring seven rock climbers and their diverse inspirational stories. Okay, so we know this is technically seven clips, but we couldn’t pick just one! They are all styled with unique, hand-drawn graphics, using bold, eye-catching typographic. We also love that they are narrated by the featured climber, in an informal, non-rehearsed way. The story-telling creates a sense of connection with the viewer, and gives us all the positive vibes.
 
Are you curious how incorporating video content will help your brand? Reach out to us today and let’s chat about your video needs!
 

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

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Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

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Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.