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5 Brilliant Brands Killing It with Video

Share the goods.

A camera on a tripod films activity over a lake.

Video content is on the rise, and the team at 8THIRTYFOUR can definitely get behind this trend. Utilizing video is a great way to educate or entertain viewers, as well as, promote your brand. We are loving how versatile this medium is, and how it’s pushing boundaries in the world of marketing. Below are 5 brilliant brands that are absolutely killing it with their video content, in a wide variety of ways.

NIKE

https://www.youtube.com/watch?v=whpJ19RJ4JY
Nike – Dream Crazier
In just days, Nike’s new commercial “Dream Crazier”, has gone viral all over social media. Narrated by Serena Williams, the clip shows the struggles endured by female athletes, and how they ultimately overcome them. This isn’t the first time that Nike has pushed the boundaries, and used their large brand (and even larger following) as a platform for social justice, and we are all about it!

DELOITTE

The video, "Will you fit into Deloitte" by Rapt Media shows a play button over it. Deloitte New Zealand – Will You Fit Into Deloitte
The accounting powerhouse, Deloitte New Zealand, took their recruiting video to a whole new level with an interactive feature. This unique video, which is filmed in the point of view of the person who’s watching, guides you through a day in the life at Deloitte. It offers interactive questions throughout the video to gauge if you’d fit in there. Talk about engagement!

GOOGLE

https://www.youtube.com/watch?v=aJaSCqPvwOA
Google – #HeyGoogle, Let’s Go to the Movies
Who’s surprised that our friend Google made our list? In this hilarious spot, that was originally aired during the Oscars this week, features characters from movies (that we all know and love) using their beloved Google devices. We love that they added an element of humor and incorporated familiar video footage. Google also proves that even our favorite movie characters rely on their smart phones.

AERIE


Aerie – Introducing #AerieREAL Role Models
Across all platforms, lingerie lifestyle retailer, Aerie, has been known for their authenticity; using retouch-free models of all shapes and sizes. We appreciate the rawness of this clip, and the movement towards body positivity and more relatable role models for younger generations.

THE NORTH FACE


The North Face – Walls Are Meant For Climbing Video Series
It’s about to get super inspirational with The North Face’s video series called “Walls Are Meant For Climbing” featuring seven rock climbers and their diverse inspirational stories. Okay, so we know this is technically seven clips, but we couldn’t pick just one! They are all styled with unique, hand-drawn graphics, using bold, eye-catching typographic. We also love that they are narrated by the featured climber, in an informal, non-rehearsed way. The story-telling creates a sense of connection with the viewer, and gives us all the positive vibes.
 
Are you curious how incorporating video content will help your brand? Reach out to us today and let’s chat about your video needs!
 

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Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

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Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

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Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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