We’ve reached the halfway point in 2018. If you’re like most companies, you spent the winter months developing your marketing plan for the year, and now some of these components are riding on autopilot.
While it’s great that your marketing department is running like a well-oiled machine, summer is the perfect time to take a quick temperature check.
Here are 5 questions to ask about your current marketing plan.
Are you reaching the right audience?
Your content might be great. Hell, it might be extraordinary. However, if you’re not getting it in front of the right people, it’s not going to do you any good.
To figure out if you’re reaching the right audience, look at your engagement metrics. Are people engaging with you on your various platforms through comments, shares, opens, conversions, or website visit durations? If not, your content may not be reaching the right people.
Are you adding value?
People are busy, and they move quickly. Take a fresh look at your content and make sure what you’re offering is something of value. To stand out from the noise, you need to help people.
Offer them solutions, education, or something else that is meaningful that will help them achieve their goals.
Is your approach cohesive and integrated?
If your marketing efforts are disjointed, you’re wasting time with inefficiencies and hurting your brand.
Your audience is not just in one place; they move around, and your message needs to move with them. It can take up to 7 times of hearing something for it to really stick. Leverage all of your platforms in a consistent manner to drive your message home.
Are you learning from your data?
Notice we didn’t ask if you’re looking at your data. If you’re not even looking at it, we need to have a different conversation.
Assuming you’re looking at the heaps of data points available to you, are you actually learning from it? Are you looking for trends and correlations? Are you asking questions of your data? Are you using it to test different variables?
The data available to marketers today is too valuable not to put to good use.
Are you seeing results?
The one you’re probably most concerned with, and the biggest question since the inception of marketing, is: are you seeing results?
If you don’t have your tools set up to track success and tell you exactly what results you’re generating, this needs to be your priority. You shouldn’t “wonder” when it comes to your marketing.
Set up your analytics and conversion tracking so you know exactly which marketing efforts are working, and which ones need some fine tuning.
If your marketing efforts aren’t adding up, connect with our team for help!
