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Small Business Marketing Tips

Share the goods.

You’re a small business and money is tight (or non-existent), so what do you do to increase your company’s visiblity? Here are a few tips that are tried and tested. (How do we know? We do it.)

Get Involved: Join a committee for your favorite charity that represents your company well. By getting out there and getting involved with other professionals, you are growing brand awareness.

Social Media: Create a company page on Facebook, write a blog (WordPress.com), join Twitter, create a YouTube channel – use these networks to communicate the happenings in your company, interact with potential customers, observe competitors and build relationships. Check out this new business that is doing it: Dognip.

Network, network, network: Form a group of peers that meet on a regular basis to share ideas, problem solve and make connections for each other. Volunteer at events – place yourself at the registration table to greet attendees as they arrive.

Write a note: Yep, we said that. Peruse the biz publications and send out notes to the businesses you see mentioned, drop in your business card and follow up in a week or so. Don’t ask for anything in the note, just acknowledge their success.

Make a connection…for someone else. Help other small businesses out, whether you give them advice, help them solve a problem or connect them with a potential customer. What goes around, comes around.

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Recent Musings

Something on Your Mind?

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.
We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”? 

#trending #fyp #squareup #agencylife
We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.
Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids
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