Think about the last thing you read that immediately pulled you in and made you want to know more. Was it an opening line in a movie? (“In a galaxy far, far away…”) Maybe it was a book. (“Mr. and Mrs. Dursley, of number four, Privet Drive, were proud to say that they were perfectly […]
Project management is hard. It’s like having a relationship with each one of your clients (but not like that) and having to remember every minute detail about each of them… Maybe not the best analogy, but moral of the story is that project management can be confusing, especially if a roadmap isn’t put into place […]
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when failure happens, it can be an extremely valuable asset. Some of Team834 were asked to be co-hosts for Generation Grand’s twitter chat about failure on Wednesday night. This was in […]
It’s true. Your blog is boring, irrelevant, self-promoting and did we say boring? Let us put it this way: Do you have that friend that always talks about themselves? Do they listen to you? Care about your feedback? If you want to have a successful blog that engages, inspires and educates – then you need to […]
In our latest article for the Grand Rapids Business Journal we talk instant gratification and Jimmy John’s as it relates to marketing. In marketing, “good things come to those who wait” means progress and results take time. As much as we would love to snap our fingers and make an instant impact, that isn’t how […]
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage with us for many reasons, but telling their story is the key to successful marketing. To get the best return on your marketing, you need to know exactly who your […]
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]
We create a ton of content for our clients on a daily basis. This could be anything from social media posts, blogs, email marketing or simple copywriting. As brands grow and develop their voices, having solid content can help push a business ahead of the competition. A well-written, informative blog positions the brand as an […]
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl under there with you. Content marketing is a lot of work. It’s creating a lot of content – words, images and videos – to post on your website, on your […]
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
