Why Building a Roadmap is Needed
Project management is hard. It’s like having a relationship with each one of your clients (but not like that) and having to remember every minute…
Category: Marketing Strategy
Let's learn from failure
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when…
No one is reading your blog
It’s true. Your blog is boring, irrelevant, self-promoting and did we say boring? Let us put it this way: Do you have that friend that always…
Why can't I get instant marketing results?
In our latest article for the Grand Rapids Business Journal we talk instant gratification and Jimmy John’s as it relates to marketing. In marketing, “good…
Understanding your customer’s story: Why buyer personas are awesome
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage…
Lead generation vs. marketing. Understand the difference.
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money…
Create Content That Doesn't Suck
We create a ton of content for our clients on a daily basis. This could be anything from social media posts, blogs, email marketing or…
Content Marketing is Changing
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl…
Media Kit Run-Down
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media…
Live Long, and Measure On
Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So…