Why can't I get instant marketing results?

In our latest article for the Grand Rapids Business Journal we talk instant gratification and Jimmy John’s as it relates to marketing.
In marketing, “good things come to those who wait” means progress and results take time. As much as we would love to snap our fingers and make an instant impact, that isn’t how it works.
If you are building a long-term marketing plan, keep in mind the required stages and the time that goes into each stage. (Note: Instant gratification is not a thing, unless you’re ordering from Jimmy John’s.)
Check out the full story at GRBJ.