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Marketing Strategy

Home - Archive by category: Marketing Strategy ( - Page 8)
January 24, 2018

What Makes Us Integrated? (And What Does Integrated Communications Mean?)

One of the top questions we are asked (right after, “Where’s Jimmy?”) is, “What exactly is integrated communications?” Which is fine because we LOVE talking about integrated communications, and not just because it is a part of our company name. We enjoy helping others understand that the world of communications is constantly changing, and having […]
Two millennials sit on a park bench while scrolling on their phones
October 5, 2017

Marketing Trends Millennials Are Killing (And why we won’t miss them)

Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am not offended by these accusations since they are, by all accounts, true. And, honestly, is anyone really going to miss Applebee’s? This generation, born after 1980, is also changing the […]

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