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Marketing Trends To Watch Out For in 2018

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A green background features a cartoon laptop and the words, "Marketing Trends 2018"

Live video, stories, and captioned video have all made a splash in 2017 when it comes to reaching audiences and building brands. But, the world is constantly changing, and a marketers work is never done. Because we recently covered the SEO Trends that you should watch out for in 2018, we decided we should also cover the marketing trends that will be valuable in the coming year.
So, before you commit to Snapchat or decide that your events can all be digital this year, take a second to check out a few of the marketing trends taking over in 2018 (and a few things that are on their way out).

Instagram

In 2017, Instagram announced approximately 800 million people use the platform each month. Their stories became more popular than Snapchat just one year after going live, and they’re officially on their way to becoming a more valuable channel than Facebook.
Brands tend to see better engagement on Instagram than Facebook, and at the rate they are going, nearly half of all Instagram users will be using stories by the end of 2018.
So, if you’re not already using Instagram stories to promote your brand and encourage users to interact with you, you should be.  

Live Events

We’re not talking Facebook Live, people (but also don’t discount live streaming!). Actual live events, where people are invited to show up in person, are quickly becoming one of the most popular marketing techniques. Google, Airbnb, and Salesforce are all doing it and if you have the capacity, so should you. Live events are a great chance to get existing customers, prospective customers, and anyone else that could help you grow your business under one roof.
A mixer, a workshop, a networking event, they’re all a chance to show your worth, meet new people and acquire new customers (and have a drink or two!).  

Mobile Video

Not to sound like a broken record…or broken video…but if you’re not getting on the video train, you’re missing out. But, hold up, it’s not enough to just do video. That video needs to be mobile-optimized. In 2018, video consumption is expected to grow by 25%, but consumption on laptops and desktops is expected to drop for the first time…well, ever.
If you don’t have a video team or are on a budget, live video is a great place to start.

Goodbye Twitter?

It’s not gone yet, but Twitter is struggling. While Instagram continued to vest Facebook and Snapchat, Twitter is falling behind them all. It might be the President’s favorite social media channel (maybe that’s why it’s failing?), but it’s not gaining any new users. Because it ignored platform improvements in order to focus on user acquisition, users have left to find greener pastures (and platforms that actually let you edit posts). Unless something changes for the little blue bird, 2018 will hold the same pattern.

Goodbye Gated Content

It used to be that gated content (content you could only get by entering your email or some sort of contact information) was a great way to gather leads. Today, some of the biggest brands, including Hubspot and Zendesk, are un-gating their content and focusing on a stronger organic search presence.
There are too many things to watch out for and we have other things to do, like drink wine and play in the snow, but we love to talk about marketing so be sure to reach out!
 

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Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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