We were originally going to write a blog about cannabis marketing today (4/20), but we don’t actually know much about the subject outside of enjoying the product….so we pivoted. Today is also National Lookalike Day, one of those really dumb made up holidays, but we’re using it as an opportunity to talk about differentiating yourself […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
We do a bad job of celebrating our own successes and when we win for clients, itâs a win for us. Weâve had a busy March, announcing an extreme shake shop, the sale to beat all sales and introducing a new organization. We kind of feel like these blogs are written for us to hold […]
This blog isn’t about crafting the perfect email, or developing an enticing subject line, nope this blog is about the most important aspect of email marketing – the list. Whether you’re just starting out, have a list but have never sent an actual email or you finally realized the value of email marketing (took ya […]
We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how to measure the effectiveness of your marketing programs. We realized we talk about tracking, monitoring, analyzing, but we haven’t actually done a deep dive into what the hell any of […]
The best marketing for your business should be done by your customers. This is what customer advocacy is, they serve as your brand ambassadors. There is power in others telling your story from their first hand experience. It can also be scary, Google Reviews can be a terrifying read at times, especially if you suck […]
Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick breakdown, from our friends at HubSpot before we jump into our tips. B2B: B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, […]
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the highest potential to create value, the competitive position that captures as much of that value as possible, and the implementation processes that adapt constantly to the changing environment while building […]
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public relations, it can seem a bit voodoo-esque at times and downright confusing at other times. According to SpinSucks only 3.27% of all PR pitches sent are ever responded to by […]
