Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send 2021 out like the jerk it is) it’s time to plan for next year. Companies tend to jump right into the planning and skip over the part where they define […]
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be […]
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of out of practice, and it seems everyone has forgotten how to effectively market themselves before, during and after a show. We see companies investing thousands (way more than that) into […]
When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will ever interact with Khloe, Kim or Kourtney (which is 100% fine by us). There are a lot of benefits to working with influencers, but the landscape has changed; your customers […]
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our client, Cubi Market offers a revolutionary way to buy locally grown and curated goods. West Michigan has a rich local offering of farm-fresh produce to artisan goods and personal care […]
Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite books is Purple Cow by Seth Godin. The book can be summarized in two words: Be Remarkable. The only way to stand out amidst all the noise is to be […]
It feels like everyone has a podcast these days, and if you’re thinking the same thing, you’re right. They do. According to a Podcast Insights 2021 study, over 2 million podcasts exist, and 16 million people are “avid podcast fans.” Does avid mean they are all obsessed with Crime Junkie like our president, Jen? We’re […]
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our shows. We figured we’d share the insights from the 28-page report (we know you’re not going to read all of it). Consumers are watching, reading, and listening to content from […]
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering some of the responses, we’re hoping these are the really mean journalists and the nice ones simply didn’t have time to respond. You can read the full report here or […]
