Why Print Design Is Still Relevant
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound…
Category: Marketing Strategy
5 Tips for Effective Trade Show Marketing
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of…
4 Tips for Working with Influencers
When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will…
Cubi PR Case Study
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our…
The Outsiders, Changemakers & Purple Cows
Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite…
The Intersection of PR and Podcasting
It feels like everyone has a podcast these days, and if you’re thinking the same thing, you’re right. They do. According to a Podcast Insights…
Do You Love Your Agency?
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a…
Old vs. New Media Trends
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our…
2021 State of Journalism According to Us
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering…
Marketing vs. PR vs. Advertising
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure…