This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
A staggering 61% of Americans experience loneliness. In the COVID-19 era, just 37% of full-time workers exhibit high levels of resilience—or the ability to recover quickly from challenges—according to Cigna’s latest studies. 2020 knocked us all on our asses. We truly believe our culture at 8THIRTYFOUR has allowed us to build a stronger team and […]
You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies are not just pulled out of thin air. They’re based on information about consumers’ needs and preferences. How that information is gathered can differ—surveys, interviews, competitor analysis, etc. The important […]
Do you know your customers? Like really, really know them? Are you in the know with their interests, challenges, goals, family make up, financial standing, likes and dislikes? Audience personas are meant to take the mystery out of who your customers are. Making mass generalizations based on what you think you know about your customers […]
Hey there. It’s the Gen-Zers of 8THIRTYFOUR here 👋 (don’t be too disappointed). In the past few months, we’ve seen quite a bit of speculation around how to market to our generation. We’re here to set the record straight and tell you what does and doesn’t work. A lot of you are doing a really […]
Public relations and digital are in a long-term, committed, and extremely healthy relationship (It’s Facebook official). To put it in perspective, they are a Barack-and-Michelle-level power couple. It’s a 21st century, extremely modern relationship. You know, the kind where the two are equals and constantly push and support one another? It’s like they actually […]
With the 4th of July tomorrow, it seems appropriate to talk about holidays and your marketing. Although, if we’re being honest, we’d rather be floating on a boat with a drink in our hand. It shouldn’t be surprising that holidays provide unique opportunities for businesses to market themselves. If you’re not capitalizing on them, then […]
We were asked the other day what marketing tips we would give to small businesses if we had to narrow it down to only three. We really like to talk and write and overwhelm with words…so it was a challenge. Download our ebook here, which has way more tips in it and so many useful […]
We love strategies, they power everything we do for our clients. From the stuff we write to the images we create to the pitches we pitch, it’s all backed by strategy. A big part of your strategy is how you talk about your brand internally and externally which is why our strategies are broken out […]
Our integrated communications process is the stuff of legends. People have been talking about it for a decade. It’s even been written about in our history books. Okay, so none of that is true, but it should be. The process is so extensive, we had to write about it in 3 blogs. The first blog […]
