REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
$0.00
Shopping Cart

Shopping Cart

No products in the cart.

Return To Shop

Shopping Cart

No products in the cart.

Return To Shop
Close search

Marketing Tips for Small Businesses

Share This Post:

A journal rests on a desk. The journal reads, "Write ideas."

We were asked the other day what marketing tips we would give to small businesses if we had to narrow it down to only three. We really like to talk and write and overwhelm with words…so it was a challenge. Download our ebook here, which has way more tips in it and so many useful tools. 

Have Good Content

Blogs are always great content for social media. They’re also the key for improving your search engine optimization (SEO), which is the way you rank in Google. Visuals make a big impact here, because social media can often get overwhelming. Having a strong social sharing image is the easiest way to cut through all the noise and make your account stand out. Gated content (i.e. creating eBooks that can be teased on social media) is another way of standing out from the crowd. This not only gives your brand credibility, but it also increases traffic that is more likely to generate quality leads. 

Use Social Media

Try to play off current trends or popular topics. If you aren’t linking to your website in posts, then what the heck are you sharing (put down the meme)? Still, don’t sound overly promotional. No one wants a feed that is entirely advertisements. Your links should be useful and relevant to your audience (did we mention blogging? Go blog!). If you aren’t getting the engagement you want, play around with your posting times. Some audiences are more active at different times of the day. You never know what will get the most engagement until you test it out.

Leverage Your Team

Your team is just as important on social as it is off of social. Make sure they’re engaging with your content and sharing it with their followers. People who care about them will care about their work, too! We have seen a lot of return on engagement through cross-promotion. Encouraging your team to share your content makes a huge difference. Don’t forget to pay attention to your analytics, as well. By focusing on the data, you begin to pick up on the things that work and find more consistent engagement. 

So there you go. There are three top suggestions to help out small businesses right now. Oh, and while you’re at it, make sure to check out our free reopening social media assets. Then send us a chat. We’d love to offer you even more great ideas.

Responses

Your email address will not be published. Required fields are marked *

Search

Recent Posts

Something on Your Mind?

Let's Chat

If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

1 0
Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.